Every Interaction supplied services and recommendations within web design and development, content imaging and logo design, and SEO.
Although their deliverable turnaround could have been faster, their tireless work efforts were apparent. They were responsive and collaborative, and the quality work and modern designs they presented made them worth their value. Their work resulted in a professional, functional site.
"Their adaptive and collaborative work style established the sense that we were one team."
Introduce your business and what you do there.
I’m the co-founder of a UK-based startup that is a property investment platform, enabling investments in UK property starting from a thousand pounds.
What challenges were you trying to address with Every Interaction?
We needed help designing and developing our website, in addition to building out its e-commerce functions.
What was the scope of their involvement?
We needed to design the website from scratch, so we started collaborating by creating a site blueprint. They helped develop the initial site design by assisting us in identifying and structuring the type, content, and look of each web page that would optimize UX.
Next, we collaborated on the project’s development phase. They handled project management along with website troubleshooting, and they integrated the site with the third party organizations used to operate it. Our website operates like an e-commerce site, where users have an account, and they can read about and purchase specific investments.
They advised us on minor SEO recommendations and logo adaptations, making our logo visually appealing online. They also used their illustration capabilities to add website images based on my concept designs and assisted us with the site as needed.
What is the team composition?
Before the official start of our collaboration, I spoke with Jon [Founder, Every Interaction] and Neil [Founder, Every Interaction]. Jon and his team worked with me throughout the project.
How did you come to work with Every Interaction?
We started gauging various companies on price, capability, and competency. We spoke to a couple of providers, but we wanted to further explore London’s tech scene. Every Interaction was referred to me by one of our third-party providers. The clean, balanced style of their previous work resonated with me, and they showed enthusiasm for what we were trying to achieve, which ultimately led us to work with them.
How much have you invested with them?
We’ve spent under £100,000 [$134,118].
What is the status of this engagement?
We started working with them in February 2017, and we’re nearing the end of our collaboration as they work to tweak the site and resolve issues post-launch.
What evidence can you share that demonstrates the impact of the engagement?
We've had a lot of positive feedback about the look and feel of the site. Many people have noted that the site looks professional and is easy to use, despite our restrictive budget.
How did Every Interaction perform from a project management standpoint?
Although I would have preferred launching our site sooner, their team worked tirelessly on our project and we’ve gotten our money’s worth. Their account management was great. They were highly responsive, especially in the months before our site launch when we were making changes daily. They would make requested changes within the hour, and they presented quality work and a good design process. Their adaptive and collaborative work style established the sense that we were one team, and their expertise throughout website development was beneficial to us.
We had weekly calls to go over goals, progress, and any larger issues we needed to resolve. We used email for regular communication and suggestions, and toward the latter stages of this project, we’ve used Trello to resolve issues and make smaller changes.
What did you find most impressive about them?
They’re extremely responsive, and make you feel like you’re their number one client. Their high-quality and up-to-date designs are also notable.
Are there any areas they could improve?
They could have finished the project faster by researching what it fully entailed before beginning development. Thoroughly identifying and understanding the third party organizations needed may have helped. Speeding up project completion would be beneficial for them because it would likely increase their revenues. However, I will say that this was a learning process for both of us. Now that they’ve been exposed to more third-party providers and to the integration process for these pieces of software, it’s likely that they’ll achieve faster results for another client.
Do you have any advice for potential customers?
Spend time before starting a project to understand the technical implications of integration work since the elements you need to integrate may vary.