Every Interaction initially provided branding services, including logo design, color selection, and brand guide creation. Later, the team rebuilt a mobile app and website to improve user experience.
Web traffic increased by 75 percent as a result of the new design, helping to boost visibility and recruit new team members. Every Interaction kept tight deadlines, responded speedily to feedback, and held regular in-person meetings to ensure that the project fulfilled every expectation.
"[W]e had a small budget, but we felt like Every Interaction really put us first."
Please describe your organization.
MyDrive Solutions is a startup that collects information from black boxes in cars on their drivers. Then, we create driver profiles that benefit insurance companies by providing information on the riskiness of individual drivers.
What is your position?
I'm the marketing manager.
What business challenge were you trying to address with Every Interaction?
We first looked at Every Interaction because we wanted to redesign our smartphone app. Before that, we did all of our mobile development outside of the company and were not happy with the work that was being done. We wanted to bring the development in-house, but needed a design agency to help us do so.
Please describe the scope of their involvement in detail.
Before July 2015, MyDrive was an independent startup, and we wanted to rebrand to become more modern. Every Interaction started with redesigning our logo, colors, and branding guidelines. After that, they redid our entire app including the design and all of the UX/UI [user experience/user interface].
We were so happy with the work that they did on the app that we asked them to redesign our website. The website that we had at the time was outdated and not responsive on mobile devices. They did that redesign at the end of 2015 and launched it in February 2016.
How did you come to work with Every Interaction?
The previous marketing manager had found them before I began working. We are based in central London and they are close by, so we got to meet face to face and discuss our requirements. It was nice to have them local.
Could you provide a sense of the size of this initiative in financial terms?
We spent £10,000 to £50,000 [approximately $14,000 to $71,000] total, including the app as well.
What is the status of this engagement?
We started working with Every Interaction over a year ago, but we don't have anything with them at the moment. We use them if we want to add features to our app or change the design to better suit our clients.
Could you share any statistics or metrics from this engagement?
Our app is basically a demo app that we use to sell to insurance companies. We have been acquired by Generali Insurance, so we use the app to show them what we can do for them.
Our website has been very successful. We launched in February and had about a 75 percent increase in traffic compared to our previous website. Again, we are only promoting it internally because we are a B2B2C [business-to-business-to-consumer] company, but now we are happy to promote it and don't feel bad about it. We also wanted to redo our website because we recruit many software engineers, and we feel that it's important to showcase yourself properly. We have grown from 13 to 36 in the past year, so as a recruitment tool, the site has been very useful.
How did Every Interaction perform from a project management standpoint?
We were happy with them. We had regular meetings at every phase and because they were close by, we could meet either at our office or at theirs. Every time I sent them an email, I'd get a response within an hour or two. We're a small company and we had a small budget, but we felt like Every Interaction really put us first. Although they had other clients, we felt like they were taking our project seriously. They also met all the launch dates for the app and the website, which was great.
What distinguishes Every Interaction from other providers?
The most important thing for us is to respect deadlines. I worked with another agency previously and that was a big issue for them. Every Interaction was very professional in that aspect.
Is there anything Every Interaction could have improved or done differently?
No. I don't have anything that comes to mind.