Please describe the scope of their involvement in detail.
The project we did with Macadamian was a mobile app. The intent was to get a company to help us with mobile application development in the beginning. Then, once it's done, we'd take over the technology, development, and design that goes with it – learn what Macadamian was doing, and then take it all in-house.
How did you come to work with Macadamian?
We looked at three or four other companies besides Macadamian. They were all very much engineering types, and we needed design. Our final decision came down their development processes. Macadamian really matched well with what we were trying to achieve, which was going more to a design approach, where you do fast, iterative, conceptual work first, use the check-ins and make sure the design works before any coding happens. This instead of our previous approach, where everything was pretty much waterfall.
Macadamian brought two aspects to the mix for us. They had a great design team, and they had user researchers and user testers as part of their team, in addition to the engineering portion: the coding, design, and testing. They brought a mix that nobody else had at the time, and it was exactly what we were trying to do with our projects.
Could you provide a sense of the size of this initiative in financial terms?
It was around $700,000. We had development, user experience, and graphical design – all outsourced to Macadamian. It was roughly a yearlong project. At times, there were five, six, even seven people from Macadamian on our project, in addition to our three or four. In total, it ended up to be just short of a million dollars.