CemtrexLabs provided full-stack development for a marketing and distribution FinTech platform. Users can access various notification features through the user portal and share info through various channels.
The team leveraged internal stakeholder expertise to expedite an easy-to-use MVP within a tight deadline. They now continue to release improved builds based on user feedback. Having knowledgeable customer support leads in the US and a robust tech team abroad has helped streamline the project.
“CemtrexLabs has a really good team that’s easy to interact with.”
Introduce your business and what you do there.
I’m the CEO of a global wealth management platform that focuses on the US. As a product provider, our goal is to simplify the investment process in otherwise complicated investment securities.
What challenge were you trying to address with CemtrexLabs?
We were looking for a development firm to build our FinTech platform from scratch within a relatively short timeframe. Since it takes time to launch a business within a very competitive market, we needed to quickly onboard a cost-effective team that had expertise in several different areas.
What was the scope of their involvement?
CemtrexLabs developed a low-scale marketing and distribution platform that allows users to navigate the investment process easily.
One of our main tasks was ensuring that the user interaction was simple and clean. Since we have a lot of domain experience, we guided CemtrexLabs through what we wanted to achieve. They worked with us to create and deliver a functional product, using React, MySQL, and Node.js.
There’s a standard user portal setup with dual authentication, which we use to collect data. Users can then set up notifications within the platform to regulate information distribution. This includes sending marketing emails, controlling which users receive notifications, and communicating via text through a Twilio integration. So, if a user wanted to buy a certain number of stocks in a company, they could just send a text directly to the portal.
Currently, we keep their team on as support to fill in any tech gaps. We don’t always have the resources available to service every area of the platform, which is always pretty robust. They’re also helpful with strategic thinking.
What is the team composition?
Lucky (Executive VP of Sales & Marketing, CemtrexLabs) is my main point of contact, but there are also 2–3 developers. Since the project kicked off, their team has run the process, and they’re all fantastic. It just feels seamless.
How did you come to work with CemtrexLabs?
I found them through a trusted friend who has been working with them for a long time. The all-around service that they provided felt right for our project.
How much have you invested with them?
We’ve invested $50,000 so far.
What is the status of this engagement?
We started working together in 2017, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We followed a strategic development process: after building a stripped-down initial MVP, we tested it with beta users for a few months to make sure that there weren’t any critical errors. From that point on, we’d release constant iterations. Now, we gather pain points every few months on what isn’t working or needs improvement and address them in a new sprint.
How did CemtrexLabs perform from a project management standpoint?
CemtrexLabs has a really good team that’s easy to interact with. Their main sales reps are based in New York, so there’s always a touchpoint here in the US. If anything needs to be addressed, we lean on them for help. They also help us think strategically about what we want to build and how to go about it.
A lot of their coding power is actually overseas, and the developers are efficient at working remotely. The coders are leaders in the building process, and we interact with them on a daily basis when going through a sprint.
Typically, we communicate through email whenever we encounter an issue or want to develop something. We use their proprietary project management tool to coordinate tasks and they’ve been great at keeping to schedule. We’ve occasionally missed a few deadlines, but that hasn’t had a negative impact on our project. If anything, it’s always worked out for us. It’s better to take longer to do something right than to rush it and get it wrong.
What did you find most impressive about them?
They’ve been a supportive partner, and we’ve had a really good experience. The team takes the time to understand what we’re trying to accomplish before lying out a few options to proceed. I also appreciate their grasp on cutting-edge technology. They have a real understanding of all sorts of tech.
Are there any areas they could improve?
There are lots of opportunities ahead of them to grow. At the moment, they’re exploring different areas of the market like AR, which is really cutting-edge.
Do you have any advice for potential customers?
Spend as much time as you can in advance to map out what you want to build. If you want to de-risk the project and keep your budget tight, it’s important to do the bulk of the prep work yourself. Figure out any nuances and details from the outset. The more you do beforehand to clearly explain your goals, the smoother your overall experience will be.