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e-Commerce Development for Small Home Furnishing Retailer

Overall rating: 



Average: 5 (1 vote)


Average: 5 (1 vote)


Average: 4.5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

Project summary: 

SteelKiwi built a responsive, mobile-friendly website and CMS for a furniture retailer. The work was completed on an aggressive timeline.

Feedback summary: 

Organic traffic nearly tripled from the previous year, and the new website more accurately and positively reflects the business. SteelKiwi's dedicated work elimated bugs from the CMS and optimized it for efficiency. They prioritized the customer experience and responded quickly to any concerns.

"SteelKiwi Development was very responsive throughout the planning, scoping and development process."


Please describe your organization.

I work for a small company that produces furniture, and sells it online through their website. Last November [2014], the company had problems with the website and they were urgently looking for a company able to help with that. I connected them with an IT [information technology] company. It was a small project, but it was very urgent. I looked for a company that could redesign the furniture company's website.

What is your position and responsibilities?

I was an intermediary between the furniture company and SteelKiwi, so something like a project manager. It's a small project, and we're still working with SteelKiwi on this particular website.


What business challenge were you trying to address with SteelKiwi Development?

The owner had a website and a web developer, but there was a conflict and the web developer left. As a result, the owner was left with partially completed work and no expertise to finish it alone. I was brought onboard to help salvage the situation. I evaluated what was done previously and went out looking for a qualified developer to continue building the website.


Please describe the scope of their involvement in detail.

The website had an old CMS [content management system], and SteelKiwi effectively rebuilt it from the ground up. They made the design responsive, in compliance with mobile requirements. They first reanimated the old website and fixed all of the previously existing bugs. They then redesigned the site for mobile compatibility. SteelKiwi allocated a project manager and a couple of programmers, I think. I'm not sure how they did it, but they did it in time, which is important. They delivered the project very quickly.

How did you come to work with SteelKiwi Development?

I found them through online research.

Could you provide a sense of the size of this initiative in financial terms?

It was between €2,000 [approximately $2,200] and €3,000 [$3,300] a month. It depended on how much work needed to be completed. There were about five months of intensive work.

What is the status of this engagement?

At the moment, it's mostly done, so we're just updating a few items and doing some basic maintenance work.


Could you share any statistics or metrics from this engagement?

We have Google Analytics, and we see that organic traffic is growing. I can send you reports from October last year, when we started, up until now, so you can see the growth in traffic. It's probably right about double or triple what it was then.

The owner of the website is quite content, which is most important part. He started from nothing because the website he had beforehand was very bad. It had all kinds of bugs and visually it wasn't representative of the brand or customer experience. Now, he is much more happy, and he wants to stay with SteelKiwi if he has another project or if he wants to update the website in the future.

How did SteelKiwi Development perform from a project management standpoint?

Overall, I was very impressed with their performance. SteelKiwi Development was very responsive throughout the planning, scoping and development process. All work was completed on time and within budget.

What distinguishes SteelKiwi Development from other providers?

I liked the fact that they respond very quickly to any questions or concerns I had. When I send a request or a task, I see the progress and I know it will be done within the time period that I wanted. For me, this is the most important thing. Another thing, you don't have to look for them, because they are always online. Something might come up during the weekend, a problem with the server, and you can reach them via Skype or phone.


Overall Score The point is that the owner of the company was in a bad situation with the previous website, and they did what we asked, and they did it on time. I think this is what everybody wants – to have things done on time. We are very pleased.
  • 5.0 Scheduling
  • 4.5 Cost
    Value / within estimates
    Actually, they are not expensive, but you always want to have a cheaper option. However, if you want quality, you need to pay.
  • 5.0 Quality
    Service & deliverables
    The results were great.
  • 5.0 NPS
    Willing to refer
    I would recommend them for sure.