Author Profile

Sarah Patrick

Senior Marketing Manager, Clutch
Sarah leads Clutch's marketing team. She also manages content strategy and branding.
Articles By Sarah Patrick
Interview With Moz's Rand Fishkin: Helping People "Do Better Marketing"
We interviewed Rand Fishkin, Founder of Moz, as part of a series of articles on content marketing trends and strategies. Learn how Fishkin developed Moz's content strategy, and...
Why Businesses Should Perform Social Listening: 2017 Survey
Businesses should listen actively to conversations about their brand, competitors, and customers online by performing social listening. Clutch surveyed 300 users of social...
The Complete Guide to Content Marketing for SEO
A deep dive approach explaining the connection between content marketing and SEO, this article explores the importance of content comprehensiveness, publication frequency, and...
Why HubSpot Stands Out in the Digital Marketing Software Space
Why does HubSpot seemingly dominate the digital marketing software space? We delve into the topic as part of our ongoing research on content marketing.
7 Predictions for Content Marketing in 2017
What marketing goals have you set for 2017? How do you plan to succeed? Five content marketing pros from HubSpot, Vertical Measures, Relevance, The Agile Marketer, and iProspect...
Why You Need to Invest More Resources in Email Marketing in 2017
Are businesses prioritizing email in their marketing plans? We argue that looking toward 2017, marketing teams need to dedicate more human and financial resources to email.