Author Profile

Richard Castello

Articles By Richard Castello
Using Google Analytics to Time Your Marketing
Google Analytics reports help identify customer behaviors that marketers can use to optimize strategy and drive conversions. Richard Castello of SEO Brand walks through the...
Using Conversion Funnels to Drive Digital Marketing ROI
Measuring the ROI of your marketing efforts can be difficult. Richard Castello of SEO Brand walks you through the calculations. Try it out for yourself to check for inefficiencies...