MagPlus Designd

A mobile app creation software

Made for: 

Users looking for a mobile application development tool that are familiar with Adobe InDesign or are looking to build an app from a publication.

Not for: 

Users unfamiliar with Adobe InDesign or users looking for the most customizable app development solution.

Example customers: 

Harvard Business School

Forbes Russia

Unilever Greece

Pricing

 
One time fee option
 
$499 - $2999/month
 

1-year contract

 
Monthly subscription
Annual subscription
One time license
  • Multi - $499
  • Multi Pro - $699
  • All Access - $2999

Product Demo

Focus

Customer focus

Industry focus

Features

App Platforms

Tablets: Apple, Android, Amazon Phone: Apple, Android

  • Enterprise (Private) Distribution
  • Public Distribution to iTunes, Google Play and Amazon App Store

 

Development Tools

  • Fully Custom Interactive Design
  • Full Embedded HTML Support
  • Instant On-Device Design Review
  • Remote Design Review

"Mag + was, in our view, very easy to understand." 
— Production Technology Manager, McMurry/TMG 

App Management

  • Flexible & Secure Content Hosting 
  • Support for All MDM/MAM App Distribution
  • Custom In-App Promotional Banners

"If something is pushed out, and you notice there needs to be a change, you need to back track, it’s very easy to do, and it’s very easy to use." — Digital Solutions Architect, Business Solutions Company

Integrations

mCommerce

  • In-App Purchasing
  • Subscription Support
  • In-App Promotional Capabilities
  • Built-in eCommerce with Pixbi
  • App Download Marketing with Fiksu
  • App Marketing Best Practices with Appency
  • In-App Advertising with AdMob/DFP and AdMarvel

Vertical Features

"What we’re finding now is that Mag +, first of all, is a very versatile platform. It allows us to do far more than simple magazines, and we’re finding a greater market now for enterprise apps or B2B kind of environment." — Production Technology Manager, McMurry/TMG

Deployment

Choice of Analytics:

  • Easily Integrate Flurry, Google Analytics, Localytics, and Omniture
  • Marketing Campaign Tracking with Oplytics

"Their support pages have been wonderful and helpful to us. They have a huge video library to show how various functionalities are implemented. Also, the actual humans behind Mag + have just been tremendous assets for us. They’ve just been wonderful to work with." — Production Technology Manager, McMurry/TMG

Mag+ is a mobile publishing platform used to design, build and deliver content apps to the 1 billion+ mobile devices in the world.

We give you tools for creating and delivering designed touchscreen-native documents and issues, news items, real-time notifications, in-app messaging and web content.

The Mag+ software allows you to create engaging mobile experiences with robust features, strong security and efficient production, all at a fraction of the cost of custom development.

Use our tools to:

+ Turn a product guide into an interactive tablet app

+ Improve internal communications with a privately distributed smartphone app

+ Create a branded touchscreen magazine

+ Build engaging sales presentations

+ Design mobile training materials

+ Enhance event brochures and sales catalogues

Learn more about Mag+ through an Interview with Co-Founder, Mike Haney.

Reviews of MagPlus Designd

Do-it-Yourself Application Development for Apptitude Media

 
Client Interview
Overall rating: 

5.0

Features: 

Average: 4.5 (1 vote)

Ease of use: 

Average: 5 (1 vote)

Support: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

About the Customer
Mick Moore
Creative Director, Apptitude Media Ltd.
 
$1,001 - $10,000/yr. spend

"The support you get with Mag+ is much better. Their support site is very handy and really good. They also have training videos and training documents available."

̶  Creative Director, Apptitude Media

Recommendations: 

The client is Apptitude Media, a publishing company headquartered in the United Kingdom. The client was in need of a tool to incorporate their photography and print content into a rich mobile experience. This client utilizes Mag+ to produce custom solutions for their clients that turn publications into mobile applications. This client is very satisfied with Mag+ and points to the ease of use, cost effectiveness, and small file sizes, as reasons for recommendation.

BACKGROUND

Can you please provide a brief description of your company, Apptitude Media?

We’re a fairly new business. We publish photography and print products, but we also produce a custom-built iPhone and iPad app.

What is the name of your application and what is its main purpose?

We have our own publications that we produce, and do work for other publishers. A lot of our work is one-off designs we do, creating editorial apps for clients, and they go off and produce it themselves after issue one. We publish magazines issues in a format that works nicely, rather than using those nasty page-turners. We add extra pictures and videos that are relevant. We also take that issue and chop it into four or five smaller bits and do a weekly iPhone version.

OPPORTUNITY/CHALLENGE

What was the business challenge Apptitude Media was facing that incited the need for a mobile application, and what was the business goal that you were hoping to accomplish?

In 2010, we were quite excited about the prospect of the iPad and producing magazines for that. Our impetus to work with Mag+ was due to the fact that we initially used Adobe DPS and we built a working model of a magazine. We weren’t very happy with a lot of the problems we encountered initially with Adobe, many of which they’ve since fixed. During that process before we went live, we met with people from Mag+, and we were quite swept away. We thought Mag+ was exactly what we wanted at the time and, within four weeks, we jumped the Adobe ship and we overhauled the magazine using Mag+.

For what app platforms did you want to build an app?

We publish to the Apple App Store, so all of our apps are available on iOS.

SOLUTION

Did Apptitude Media have a formal selection process for deciding on a mobile app development software? Was Apptitude Media considering other software or possibly a mobile app development service provider?

We initially used Adobe DPS, but were unhappy with it. Once we found Mag+, we knew it was exactly what we wanted.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your application since publication?

Time is the most important thing for us. We found that one of the biggest advantages of working in Mag+ is how quickly you can test and proof pages, it’s near instantaneous. When we were using DPS, it took an awful long time. Even though they’ve improved it, it still takes an awful lot longer to test and build something in DPS. The time and ease of being able to test pages alone makes Mag+ a better product for our use.

Price-wise, Mag+ was always better than Adobe, although Adobe has become much more aggressive in their pricing. With Adobe, you have to have to say how many issues you think you’re going to sell in advance, to see what tier of pricing you go on. You don’t have that problem with Mag+. You just buy several types of license, so the pricing is transparent.

FEATURES

Can you speak to the content management system, how do you upload new data or make changes? Have you found the process simple and accessible?

The smaller file sizes are great. Everything downloads very quickly compared to other tools.

Have you found it necessary to consult any Mag+’s available support resources?

The support you get with Mag+ is much better. I use the online stuff quite a lot. Their support site is very handy and really good. They also have training videos and training documents available.

Looking back, were there any areas of the software that you felt were not intuitive or that you feel could be improved upon?

We’re really keen to see updated mail solutions which we know are in the Mag+ pipeline. Clients are increasingly asking for those.

OVERVIEW

We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best. What would you give the software for quality of features available?

Four and a half.

What you give the software for ease of use in the development process?

Five.

For support, as in responsiveness, communication, and resources available?

Five.

For cost, as in value for your money and the time dedicated to development?  

Four.

Overall, for usability and satisfaction with the software?

Five. I have no problem with it at all.

How likely are you to recommend the software to a colleague?

Five.

 
Publishing
 
11-50 Employees
 
UK

RATINGS

OVERALL SCORE: 5.0
FEATURES: 4.5
EASE OF USE: 5.0
SUPPORT: 5.0
WILLING TO REFER: 5.0
Overall rating: 
5

DIY App Development for McMurry/TMG

 
Client Interview
Overall rating: 

5.0

Features: 

Average: 4.5 (1 vote)

Ease of use: 

Average: 4.5 (1 vote)

Support: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

About the Customer
Scott Bolgiano
Production Technology Manager, McMurry/TMG
 
$1,001 - $10,000/yr. spend

"When all elements were considered, Mag+ was a far greater value for us from a financial standpoint. The three main reasons we ultimately chose Mag+ were cost effectiveness, ease of use, and the support they give us."

̶  Production Technology Manager, McMurry/TMG

Recommendations: 

The client is McMurry/TMG a large content marketing agency with offices around the United States. This client needed a do-it-yourself solution that would allow them to take advantage of the rich written content they create and publish for their clients. Mag+ offered this client an optimal solution to create publication apps for their clients. This client is extremely satisfied with the Mag+ software and highlights their cost effectiveness, ease of use, and support  for reasons of recommendation.

BACKGROUND

Can you please provide a brief description of your company?

The company is called McMurry/TMG. We were formed two years ago when the magazine group, TMG Custom Media, was merged with McMurry in Phoenix, Ariz. We’ve become one of the biggest players in the content marketing space.

What is the name of your application and what is its main purpose?

When tablets came to the fore, I was looking for an avenue to publish all the amazing content that we had been creating for our print products. Eventually, I stumbled across Mag+, and the rest is history. For the last three and a half years or so, we’ve been using that platform to deliver interactive versions and apps of a lot of our magazine content.

Please describe your role in the initial app development process and your current engagement with app development or content updates?

Three and a half years ago, when we started with this, my experience was absolutely non-existent. I was familiar with all the IT [information technology] things involved in getting properly formatted files out the door to our print partners, but I had zero experience in anything to do with the Web or apps. One of the things that attracted us to Mag+ was the fact that no coding was required. The bulk of the program functions are in the form of plug-ins for InDesign. There is also a production tool and an online portal.

There was no coding required, but it was still a little technically daunting at first. I was unfamiliar with the back-end requirement of the Apple Store and Google Play store. But, thanks to their very robust support site and the wonderful people who work at Mag+, we were able to get up and moving very quickly. Our very first app was launched three or four months after getting involved with Mag+, so we went from zero to app in no time. It was for a very high-profile client, and it was amazing when we first launched it. It did gangbusters. It was a little crazy for me to launch with such a demanding and well-known brand, but the fidelity of the platform, and the ease of use of the platform, actually made it quite simple. I was scared to death at the time, I didn’t know what I was doing, but thanks to the tools that Mag+ provides, it was very easy to find my way.

How would you describe your app development skill level, such as beginner, some coding experience, expert, and so on?

Beginner.

OPPORTUNITY/CHALLENGE

What was the business challenge that McMurry/TMG was facing that incited the need for a mobile application and what was the business goal that you were hoping to accomplish?

In the press every other day, the demise of print is trumpeted. So, with that in mind, I was looking for longevity for some of the beautifully designed products that we’re currently doing on the print side. At that point, it seemed that the most viable way to go was with these publication-based apps. In time, we’ve found that publication apps haven’t got the traction that we thought that they would get when the tablet revolution came.

What app platforms did you want to build an app for and why?

iOS, Google Play, and Amazon Kindle. We don’t have anything on Windows at this point, but we do have people asking about it. If that platform gets enough traction, I’m sure Mag+ will add support for it. We wanted a platform that would allow us to take full advantage of the capabilities of tablets. We wanted something that would interface well with InDesign, and we wanted it to be intuitive.

SOLUTION

Did McMurry/TMG have a formal selection process for deciding on a mobile app development software? Was McMurry/TMG considering other software or possibly a mobile app development service provider?

We did our due diligence, we were not interested in doing a PDF replica-type app because it seemed redundant and pointless. We were looking at the high-end type products that were out there, and that boiled down to Adobe DPS and Mag+. The deeper we got into it, it appeared to us that the most cost-effective way to move forward, and to move forward quickly, was with Mag+. They just seemed to be a better deal.

When all elements were considered, Mag+ was a far greater value for us from a financial standpoint. The three main reasons we ultimately chose Mag+ were cost effectiveness, ease of use, and the support they give us.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your application since publication?

We didn’t have much of a footprint as far as apps, so there wasn’t a pre-Mag+ from an app standpoint. In terms of all of the magazines that we ended up putting on the platform, it’s helped our clients broaden their footprint. It’s given them another distribution channel that’s relatively easily managed and easy to produce for, so it gives them that much more volume in the marketplace.

The first app we launched for one of our biggest clients went to the top of the free iPad Newsstand apps chart, and it moved into the top 100 of the overall App Store charts. It was great from a publicity standpoint, and that’s happened quite a bit. We’ve also won many awards with these apps because it turns out we have some very adept designers that have taken to it like a duck to water and produced some brilliant stuff. None of our clients are monetizing the apps by selling them, it’s all been advertising-based, so I can’t give any metrics as far as how it’s increased revenues. However, it’s definitely helped to broaden their distribution and the message of their brand. It’s given them a whole lot of publicity value, and the kudos for well-constructed apps.

FEATURES

Can you speak to the available development tools?

We have a whole staff of art directors here on the publication apps who also had to be brought up to speed very quickly, and Mag+ was, in our view, very easy to understand.

Can you speak to the content management system, how do you upload new data or make changes?

What we’re finding now is that Mag+, first of all, is a very versatile platform. It allows us to do far more than simple magazines, and we’re finding a greater market now for enterprise apps or B2B [business-to-business] kind of environment.

Have you found it necessary to consult any of Mag+’s available support resources? Was the support useful and accessible?

Their support pages have been wonderful and helpful to us. They have a huge video library to show how various functionalities are implemented. Also, the actual humans behind Mag+ have just been tremendous assets for us. They’ve just been wonderful to work with.

Were there any software features and tools that you were really impressed by, of which potential buyers should be aware?

We’re finding Mag+ useful for sharing internal documents, training materials, and videos. Another great use we found for Mag+ was as a presentation. We can build these great presentations and present them flawlessly on tablets. It’s slick and smooth, it makes us look good, and it’s a very great use for this sort of platform.

Looking back, were there any areas of the software that you felt were not intuitive or that you feel could be improved upon?

Mag+ is an image-based system and, because of this, the tool creates relatively large files. It does depend on the content of the files, but they can be really large. What I’m hoping for is a way around that, and Mag+ is working very hard to that end. They’ve got some great new tools that are scheduled for later this year, from what I hear to solve this problem. Also, because it’s an image-based system, sharing can be a little problematic. I’m hopeful that we’re going to have some great new sharing tools.

OVERVIEW

We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best. What would you give the software for quality of features available?

Four and a half. They’ve basically got feature parody with Adobe DPS, which is considered the heavyweight in this category. I think Mag+ does a lot of things better and easier than DPS.

What you give the software for ease of use in the development process?

Four and a half.

For support, as in responsiveness, communication, and resources available?

Five. These guys have been great to us.

For cost, as in value for your money and the time dedicated to development?  

Five. That was the primary reason we started working with them.

Overall, for usability and satisfaction with the software?

Four and a half. We’re extremely pleased with Mag+.

How likely are you to recommend the software to a colleague?

Five. I recommend them all the time. I’m pretty vocal in my support for them because I think it is a beautiful software. They’ve done a wonderful job with the whole package.

 
Marketing and Advertising
 
201-500 Employees
 
New York City Metro Area

RATINGS

OVERALL SCORE: 5.0
FEATURES: 4.5
EASE OF USE: 4.5
SUPPORT: 5.0
WILLING TO REFER: 5.0
Overall rating: 
5

B2B Applications for Creating Digital Content Solutions

 
Client Interview
Overall rating: 

5.0

Features: 

Average: 4.5 (1 vote)

Ease of use: 

Average: 5 (1 vote)

Support: 

Average: 5 (1 vote)

Willing to refer: 

Average: 4.5 (1 vote)

About the Customer
Digital Solutions Architect, Consulting Firm
 
$1,001 - $10,000/yr. spend

"When we ran into challenges using the platform in a specific way, the support staff pointed us in the right direction, got us involved, and connected us with their development team and 99.9 percent of the time they came through with a solution for us."

̶ Digital Solutions Architect, Business Solutions Company

Recommendations: 

The client is a business-to-business consulting firm that was in need of a software that would allow them to provide a mobile solution to their clients. This client utilized Mag+ to incorporate client's content and publications into an application. This client is extremely satisfied with Mag+. The client highly recommends Mag+ for its ease of use and affordability.

BACKGROUND

Can you please provide a brief description of your company and the role that you play there?

We are a process performance improvement organization that specializes in training, learning, and encompassing digital solutions. I’m a digital solutions architect, I help create the vision with the client of the product that will be shaped and delivered.

What is the name of your application, and what is its main purpose?

Its original purpose was to act as a publication software, but we actually created pseudo business-to-business apps with it. We found innovative ways to integrate content with the platform and distribute it to our clients in a mobile platform environment, creating apps for them.

Please describe your role in the initial app development process and your current engagement with app development or content updates?

My role was not only to learn the software but, at the time of the creation and implementation of the app, I was solely responsible for the creation of the content and distribution of the app. I had my hands on it from start to finish.

How would you describe your app development skill level, such as beginner, some coding experience, expert, and so on?

I have some coding experience.  

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that incited the need for a mobile application, and what was the business goal that you were hoping to accomplish?

At the time, we were running a lean shop and the client wanted a mobile solution that was within budget. That is ultimately what steered us towards the Mag+ solution. Someone with limited knowledge could pick up the project and manipulate it, if need be, but still be able to deliver that mobile app solution to the client without using an external vendor.

For what app platforms did you want to build an app? Did it matter to your business whether the app was a hybrid or native app?

Currently, we are limited to iOS.

SOLUTION

Did your company have a formal selection process for deciding on a mobile app development software? Was your company considering other software or possibly a mobile app development service provider?

We weren’t considering a third party because of the budgeting constraints. When you go third party for a native app you’re looking at a lot more dollars. I do remember that the largest reason was Mag+’s ability to be picked up by other internal developers, such as art directors and designers. Once you create the app and the publications, you can continue to add to it with minimal effort, adjusting code and things like that.

Did you initially begin with the software’s free version or trial period? What pricing plan does your company currently utilize?  

Mag+ gives all of the tools away for free, and it’s essentially a plug-in for InDesign. Anybody can download the tools and build a Mag+ publication. What they charge for is, when you’re ready to push the publications live into an app, and make them available for download, that’s when you start paying the subscription fee based on your client’s needs, so how many users, how the app is going to be developed, and so forth.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your application since publication?

We track the app’s download numbers and the usability numbers in both the Mag+ content management system and iTunes Store, so we do combine the metrics provided by both parties to deliver those to the client. Our clients are very pleased with how it’s being used.

FEATURES

Can you speak to the available development tools, such as templates or drag and drop? Were they intuitive and easy to use?

Mag+’s interface is very intuitive. Someone with little to no code knowledge could use it.

Can you speak to the content management system, how do you upload new data or make changes? Have you found the process simple and accessible?

It has a very good user interface, easy to use, easy-to-update content, and easy-to-revert content as well. If something is pushed out, and you notice there needs to be a change, you need to back track, it’s very easy to do, and it’s very easy to use.

Have you found it necessary to consult any of the company’s available support resources? Was the support useful and accessible?

We’ve reached out a few times. They were very helpful on multiple accounts. Their software was originally created to be a digital magazine, and we used it in a different way, which was to create an application experience. When we ran into challenges using the platform in a specific way, the support staff pointed us in the right direction, got us involved, and connected us with their development team and 99.9 percent of the time they came through with a solution for us.

Were there any software features or tools that you were really impressed by, of which potential buyers should be aware?

For our company, the biggest feature that we were drawn to Mag+ for was its quick turnaround time and affordability. Being a shop that also develops native applications, I can’t really say that they provide a feature that we can’t build from the ground up. The draw, from our point of view, was affordability and the how fast we can take the app from inception to completion quickly.

Looking back, were there any areas of the software that you felt were not intuitive or that you feel could be improved upon?

Not really. Anytime you’re putting an off the shelf piece of software out there, there have to be parameters. It can’t be completely manipulated because that user who has limited knowledge of code needs to be able to use the product. As far as features, it would be nice to have a menu layer, and I think they’ve begun to integrate something like that.

OVERVIEW

We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best. What you give the software for ease of use in the development process?

Five.

What would you give the software for quality of features available?

Four and a half.

For support, as in responsiveness, communication, and resources available?

Five.

For cost, as in value for your money and the time dedicated to development?  

Five.

For overall usability and satisfaction with the software?

Five.

How likely are you to recommend the software to a colleague?

Four and a half under the right circumstances.

 
Marketing and Advertising
 
11-50 Employees
 
Detroit, MI

RATINGS

OVERALL SCORE: 5.0
FEATURES: 4.5
EASE OF USE: 5.0
SUPPORT: 5.0
WILLING TO REFER: 4.5
Overall rating: 
5