How does your company implement this platform or software?
Originally, we used Kumulos to release apps a lot faster and make it simpler to set up in the beginning by using their backend to streamline the app development process. They branched out and started offering more post-launch services that fit in with our requirements for optimization. Specifically, they’ve launched an App Store optimization recently, so we’ve used that as an extra service for our clients. They also have a customer portal that we use to communicate with our clients, to store our documentation, and deliver monthly reports.
Was your company considering other platforms? Why this platform?
We looked at other providers but everything was too complicated for what we were looking for. We wanted something simple and quick. Kumulos was a platform that appealed to us because of its simplicity and the fact that they weren’t in contention to be acquired by other companies.
What type of client is an ideal candidate for Kumulos? Who should possibly avoid Kumulos?
It depends on the app. We use it for a lot of location-aware apps. I find that it deals with geolocation very well. We found that a lot of the other services didn’t do that as well or made it too complicated. Kumulos also has push notifications integrated now, so it’s an all-around service. Now, by developing these extra services, they’re appealing to more companies.
What cost factors should clients keep in mind when considering this tool?
They’re very competitive with their pricing. I don’t think we pay very much to use the platform. The core backend is $50 per app but you get an unlimited number of apps in development. We prototype a lot for clients because it’s a good way to test users. They give us a 60-day free trial period before we have to pay, which is enough time to refine the app before launch. We pay per account for a client portal and for each individual feature, which we like because it lets us fit the costs and features to exactly what the client needs. Other solutions offered a one-size-fits-all approach which made them much less cost-efficient.
On a monthly basis, how much does your company spend to utilize the platform?
We spend about $1,200 a month. We are using 12 different apps.