Techugo is building an iOS app to connect musicians with their fans. Features include business management tools, admin panels that track user data, and the ability to create promotions directly tailored to fans.
Techugo meets their commitments for time and budgeting, a standard many previous developers could not uphold; they even do extra work for free. Although Techugo’s expertise does not lie in creative design work, they excel at implementing designs. They are a great value for the cost.
"They’re so far above any other development team I’ve worked with. I’m getting great value for what I’m paying."
Please describe your organization.
My company is a promotion platform internet business for the music industry where artists and fans can connect. Artists can manage and monetize their content and fans can get access to their favorite artists, music and other content, all in one destination.
What is your position?
I am the president and founder of the company.
What business challenge were you trying to address with Techugo?
I knew what I wanted to accomplish with this platform because I had spent a number of years managing my son’s musical career, including negotiating his record label deal, artist management, and booking agent deals. In that process, I realized that there wasn't a good digital platform that artists and their business people could use to digitally manage their business.
Taking the concepts that I knew we needed to have, I went to Techugo asking them for a proposal. This included a mobile app that fans download to access the content and the band. There’s also an administrator panel used to manage the content that’s available through the app, as well as to aggregate user data tracking and segment fans into individual promotions that can be created and made directly to each fan. That’s what Techugo built for me.
Please describe the scope of their involvement in greater detail.
They were responsible for frontend and backend development. The work included handling all the data architecture as well as the management of content and the collection and use of the user tracking data.
The application is for iOS only first, because I want to finish the feature set and confirm that we’ve got a market with what we’ve done before I have them do Android.
How did you come to work with Techugo?
We started working together about this time last year [mid-January 2015]. Prior to that, I was using Guru.com to post my project and solicit bids from developers worldwide. In that process, I had previous work done on a prototype platform by another company. They did a certain amount of work that I was not fully satisfied with. This was in 2014. We discovered Techugo's team and they made a proposal to complete the platform. That’s how I learned about them and that’s why I agreed to let them do the work.
Could you provide a sense of the size of this initiative in financial terms?
We are continuing to do work on the platform although the overall platform is built. I’m going to say that including those things, it’s in the $50,000 to $200,000 range.
What is the status of this engagement?
We started in 2015 and the work is ongoing.
Could you share any statistics or metrics from this engagement?
One of the problems I had prior to Techugo was that the delivery commitments on the project estimates from the development people were never achieved. They were missed by as much as 200 - 300%, in terms of the number of extra days it took to do work. That was one of the things that I was most focused on when I began talking to Techugo. I needed the confidence that whatever their delivery commitment was, they would be able to honor that commitment.
What Techugo did, that no other team had been able to do before, was to set reasonable delivery dates for phases of the implementation. They had a cost that was consistent with what other developers were charging for this kind of work, but they were actually delivering on time. All products go through debugging and sometimes you get feedback from a user that says you need to make some kind of modification. Their responsiveness with that kind of thing has been excellent and it’s another thing that I really appreciate. They did some extra work for me too. They got everything loaded up onto the cloud servers so I didn’t have to hire an IT person to get all that setup. They navigated the Apple review process for me as well.
What distinguishes Techugo from other providers?
Delivering on time. With the way I work, when I ask somebody to do work and ask them for a timeframe, I let them figure out what that timeframe is. If I can live with it then that’s what we go with. I don’t try to push them into something they can’t do. But once they set it, I expect them to deliver it. Techugo is the only development team that’s been able to actually deliver what they said they would do on time.
Is there anything Techugo could have improved or done differently?
They’re so far above any other development team I’ve worked with. I’m getting great value for what I’m paying and I’m able to execute my business strategy because they’re executing their piece for me. On an absolute basis maybe they could bring more design capability into it. I have a designer that does the design work for the mobile app. It works fine. Techugo has some design resources but I don’t think they’re able to conceptualize designs. I think they’re able to execute designs. If I were them I would be moving more into the conceptualization of design work. That’s just icing on the cake though, it’s not really a deficiency.