Miquido developed a mobile app that allows users to make travel arrangements. The app also tracks analytics and conversions.
Miquido performed very well and made helpful suggestions and adjustments throughout the project to ensure its success.
"Miquido’s team is Agile, responsive, and eager to share their ideas for improvements."
Introduce your business and what you do there.
I hold the position of coordinator for e-commerce systems at TUI Poland. TUI is the world’s number one integrated tourism business operating in 180 countries worldwide, with around 1,800 travel agencies across Europe, six airlines operating more than 130 aircraft, more than 300 group-owned hotels and resorts, and twelve cruise ships. TUI is working for millions of clients every year.
What challenge were you trying to address with Miquido?
Tourism and leisure went mobile. The importance of this search, communications, and sales channel is increasing rapidly, so we needed to improve the quality of our mobile solutions provided by our previous mobile vendor. We aimed to start a new development of the app and increase conversion and sales on it.
What was the scope of their involvement?
They were in charge of everything from implementing the purchasing process and integration with 3rd-party solutions such as PayU, to ending with refactoring code and optimizing the working time of the app. They also added more advanced mechanisms for analytics, creation of scenarios for engagement, and conversion.
They offered development of both regular and out-of-the-box solutions, increasing our clients’ engagement with the app and integrating analytics tools.
The whole project is being created in Objective-C/Swift on iOS and Java on Android. Miquido integrated a couple of new technologies into the project, including SDKs [software development kits] from the payment provider in Poland, which was crucial for us from the business perspective.
How much have you invested with Miquido?
We have spent approximately $120,000.
When was the project started and completed?
It started in May 2016 and is still in progress with plans for future cooperation.
How did Miquido perform from a project management standpoint?
They performed very well. Together, we were able to implement Scrum. Miquido’s team is Agile, responsive, and eager to share their ideas for improvements.
What did you find most impressive about Miquido?
They are quick to respond to our needs and ideas, being primarily client-oriented and willing to suggest their improvements and ideas, e.g. during a TUI-focused hackathon.
Are there any areas Miquido could improve?
We are still working together to improve our cooperation with small changes in the process, but nothing different than standard Agile behavior.