Myriad Mobile developed an app for the client, intended to make the transfer of information from the company to its farmers more efficient.
Myriad never missed a deadline and rose to the challenge of creating the best of both worlds: an app that was intuitive and functional for both older and younger generations of farmers. However, the client does wish they could work with the same team when developing each new version.
"The Myriad Mobile team is very inquisitive. They make sure they know exactly what we want."
Please describe your organization.
We are a sugar producer. We’re located in Wahpeton, North Dakota. The company name is Minn-Dak Farmers’ Cooperative, and we are exactly that. We are a farmer-owned cooperative made up of about 500 individual family farms that produce roughly about 8 million pounds of sugar every year, just granulated white table sugar. We do that from about 120,000 acres of sugar beets that are grown annually.
What is your position?
I am the director of research. I handle all of the research and development on the factory, primarily on the agricultural side, and oversee all the new up-and-coming methodologies and technologies.
What business challenge were you trying to address with Myriad Mobile?
One of the things that’s paramount for us, especially in the agriculture sector, is the transfer of information from company to farmer. We have a very good robust agricultural staff that works very closely with the farmers in every aspect of sugar beet production, but we’re trying to utilize a way that we can get information out to them and collect information from them in a little more efficient manner. For us, an app was absolutely the way to go. We hooked up with Myriad to get that goal accomplished.
How did you come to work with Myriad Mobile?
We came across Myriad Mobile through a personal connection with Ryan Raguse, a cofounder of Myriad. Ryan was an insider and understood the whole process, because he grew up on a farm and also raised sugar beets; he was easily able to convey our idea to his team. We started branching out a little bit just to make sure Myriad was the right company to go with, and we looked at several other app development companies in other cities. Without a doubt, Myriad was the one we chose and are still continuing with them today.
Could you provide a sense of the size of this initiative in financial terms?
We spent $50,000 to $200,000 initially. That was version one. Now, we’ve added to it and really made the app blossom into things we never dreamed it could do. The total bill to date is well over $200,000, but it initially started at $50,000 to $200,000.
Could you share any statistics or metrics from this engagement?
Our experience has just been unbelievable. We have a very diverse user base for this app. What I mean by that, is that you’ve got the young 23-year-old kid that just graduated from college that’s back on the farm, incredibly tech-savvy, so you want to make the app for him somewhat intuitive. A lot of the features like Facebook and Twitter, and some of the flow and user interface details need to be intuitive. At the same time, we’ve got a guy that’s 67 years old that probably isn’t the most tech-savvy guy. It needs to be functional, and he needs to be able to navigate through it. It was a little bit of challenge to get the best of both worlds. The interface that Myriad came up with provided the data that we’re looking to get out to them and the information we’re looking to acquire from them, and the navigation through everything is really simple. We had better than 90% usage rates after the first year of the app. It’s become a staple.
What distinguishes Myriad Mobile from other providers?
Myriad Mobile is very easy to work with. Ryan Raguse [Myriad Mobile, Cofounder] tends to take the lead in a lot of our projects, or is at least involved. Again, he understands and is able to bridge that gap of what a sugar beet co-op is asking a computer developer, two completely unrelated fields. He is able to bridge and marry that gap, so we like to keep him involved. So far, the teams that he has assigned to work on the different versions of the app have been very good to work with. The Myriad Mobile team is very inquisitive. They make sure they know exactly what we want. We have set up deadlines for them, and they have never once failed to meet a deadline.
Is there anything Myriad Mobile could have improved or done differently?
The only thing would be, that it would really be nice to work with the same group of people every time we do a new version of the app. We have a whole other different team from Myriad assigned to it. Don’t get me wrong, each team has done a great job, but at that initial few meetings and the beginning stage, we’re right back explaining who Minn-Dak is, what we do, and what we’re looking for. It just would be nice to have the same team that worked on the apps as we progress.