InnoviMobile developed a mobile MVP for automatic check-in via Bluetooth to a fitness center. The project was completed within a 2-week deadline and tied into an already-existing backend system.
The Bluetooth beacon technology was new and the team spent 80 hours of unpaid work learning how to work with it. The final MVP received fantastic results and funding for the technological concept. InnoviMoblile was an agile partner, adopting the workflow of their clients and communicating often.
"I told them what we thought would make the app great, and they nailed every single one of them."
Introduce your business and what you do there.
I was the director of a suite of products to help manage Medifit, which is a corporate fitness center management company.
What challenge were you trying to address with InnoviMobile?
We had no in-house mobile experience and wanted to build an app quickly on a low budget. We wanted the app to automatically log people into the fitness center when they walked past a Bluetooth beacon. We already had the Bluetooth beacon and backend system. We wanted to quickly turn out a MVP to get more interest in the technology for funding the real product afterwards.
What was the scope of their involvement?
I drew out the requirements and emailed them to both my developers and InnoviMobile to show them what we wanted to develop and what we would hook into on the backend. They developed the app for iOS. We didn’t just deliver a proof of concept; we actually delivered a working model hooked into our production software.
What is the team dynamic?
They provided one program manager and one developer.
How did you come to work with InnoviMobile?
I met Alex [CEO, InnoviMobile] at a trade show. I told him what I was trying to do. I had a small budget and little time or support. I wanted to do it quickly without going through contracts, etc. Alex agreed to that working model and the project kicked off. I had a lot of conversations with a lot of mobile companies and they were trying to sell us the world, but we weren’t there yet. Alex was more personal and was trying to solve our problem instead of building his business.
How much have you invested with them?
We spent less than $10,000.
What is the status of this engagement?
We worked with them 4 years ago. The entire process from the first call to delivery took 2 weeks. That was the total time. They didn’t charge us for 80 hours of work they did in learning the technology we wanted to use.
What evidence can you share that demonstrates the impact of the engagement?
We had fantastic results. We showed it to the customer and they weren’t over-awed by the kind of tech we were using or offering. It was a competitive bid situation, and I created a 6-second video on the functionality of the test app. It had an immediate effect. We were ready for more funding. In the competitive bid situation, we went right to the top as far as the vision was concerned. It was perfect.
How did InnoviMobile perform from a project management standpoint?
It was 100% perfect. We were a very lean, very Agile shop. At first, they wanted to create a requirements document, but I didn’t think we had time for that. I gave them the drawing I had created and told them I wanted them to create something that looks like what I’d drawn. I said we’d have the APIs ready to go so they could hook into the system. I asked them to talk to me every 2-3 days to show me what they’d done. That’s what they did. They’d give us an update on how much of the budget they’d spent, and we made decisions as to what functionalities we wanted to invest our money on.
What did you find most impressive about them?
The low energy Bluetooth beacon technology had just come out. This was before the Apple iBeacon. There was a learning curve for them and they had to understand a particular SDK for the Bluetooth technology we had chosen. It wasn’t a matter of taking it off the shelf and coding it; it was a matter of them learning what it is and then applying it to the solution. They guaranteed they would deliver and they were easy to work with. They didn’t just deliver— they delivered a high-quality app, on time, while maintaining constant communication. They loved the way we work and we loved that they would work that way. At the end of the day, it worked perfectly. They delivered at a good price and within a good timeframe.
Are there any areas they could improve?
No. I told them what we thought would make the app great, and they nailed every single one of them.