Miquido developed and designed a recording app for iOS. They provided additional functionalities like cloud-based synchronization and an in-app library. They continually add new app features.
Recently launched, the app has received positive user feedback as a useful tool that should be available worldwide. Initial bugs were reported and quickly resolved. Miquido offers a fluid development process that stands out in a crowded industry.
“Feedback has been widely positive as the app received a lot of press coverage once it launched.”
Introduce your business and what you do there.
I’m the senior digital marketing manager for Abbey Road Studios. It’s a famous recording studio, and I lead the new digital business initiatives like e-commerce, online advertising, social media, etc.
What challenge were you trying to address with Miquido?
While famous artists often book our studio, we wanted to create a digital solution to engage smaller musicians around the world. After a year of research and focus groups, we decided to develop a mobile recording app for musicians that’s accessible, cost-effective, and helpful. The app is called Topline.
What was the scope of their involvement?
During our first briefing with Miquido, we said we needed a simple recording app. The main functionality is to record a voice with the best quality possible on mobile. The app required additional functionalities like saving recordings to an in-app library, organizing them, and being able to share completed tracks with others. We also wanted users to synchronize the app with online cloud-based systems.
Miquido was responsible for the technical scoping of the product, both from a user and development point of view. They developed the app and designed its UX. Then, they tested early app iterations and minimum viable products (MVP). We launched the iOS version and continue to work with them on implementing new app features. We intend for Miquido to develop the Android version as well, but we’re currently in the feasibility testing stage of that project.
How did you come to work with Miquido?
I’ve worked with them before at a previous company. They were chosen to develop a mobile app the company was planning launch. That work went well so I contacted them for this project. They won the pitch.
What is the status of this engagement?
We started working together January 2017 and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Feedback has been widely positive as the app received a lot of press coverage once it launched. We’ve gotten requests for Android support and to make the app available all over the world. It's viewed as something extremely desired and needed as a tool. We’ve had two or three reports of an initial audio bug, but that has since been resolved. That quick response shows we have an engaged audience of users. The number of downloads isn’t where we want, but we haven’t done a proper marketing push.
How did Miquido perform from a project management standpoint?
They performed brilliantly and worked with well with our management staff. They’re responsive and have efficient processes to ensure deliverables are completed on-time.
What did you find most impressive about them?
They’re probably one of the easiest vendors I’ve ever worked with in the digital space. Unlike other agencies I’ve worked with, they have our best interest in mind. They went the extra mile in negotiating costs and delivering within a flexible scope. They’re customer focused and strong in terms of development quality.
Are there any areas they could improve?
I find it easier to communicate face-to-face when in the planning stage of a project and that wasn’t possible with Miquido being based in another country. That didn’t negatively affect our project; however, I’d recommend they hire international teams to assist with early project discussions.