App Development, Thought Leaders

8 Innovative App Development Ideas for 2020

February 11, 2019

by Slava Vaniukov

Co-Founder and CEO, Softermii

For mobile apps, it’s a competitive market. If you’re building an application, look through some of these specialized ideas to add to your project. See which feature is right for you. 

Even though it’s only been a few years, some popular applications or technologies used to build an app get almost zero popularity or might not work at all now. 

Revenue from apps is growing. User expectations for apps are rising while the market competition is scaling too. That is why only a very small number of apps are gaining widespread popularity and prominence. 

To reach the pinnacle of user engagement with the most profitable apps, the ones you introduce for your company should be highly innovative and use only cutting-edge technology.

Having more than nine years of experience in app development as an engineer and a software development agency owner allows me to have an understanding of whether the future app will be viral or not and what makes one app innovative while similar to another one fails dramatically.

Regardless of what market or niche your company is focused on, there is one critical thing to remember: to be successful, any app development should begin with a creative idea implemented qualitatively into the app.

Let's reveal what app ideas and technologies will drive the mobile development market for the next few years, in particular for 2020.

The Top Innovative Mobile App Features for 2020

  1. AR/VR apps strengthen interaction
  2. AI-Driven apps analyze different industries
  3. Apps with blockchain secure profits 
  4. Apps with chatbots utilize users
  5. Apps with IoT promote connection
  6. Telemedicine apps streamline healthcare
  7. Voice-assistant apps help multitaskers
  8. Social networking apps allow collaboration

1.  Apps with AR/VR Strengthen Interaction

In 2018, the AR/VR market size was about $6B. According to Statista, that number will be approximately $19 billion by 2025.   

While the worldwide market for Mobile Augmented Reality (MAR) apps is anticipated to reach $94 billion by 2024, as indicated by Global Industry Analysts

Augmented Reality (AR) along with Virtual Reality (VR) is going to be applied for app development for areas such as education, healthcare, marketing, trade, and various aspects of the automotive industry. 

Unpredictably, AR/VR apps will be developed even for literary endeavors. Application for reading books with augmented reality engages kids by getting them interested in reading for recreation.

The company is aimed at changing the way young people perceive books. Their idea is to present reading as though it was an interactive game, as seen in the screengrab below.

AR helps engage children

Children can feel like they are directly involved in the story. Using AR/VR can create a more engaging bedtime. 

Almost every industry can benefit from implementing AR/VR app. It is worth doing in areas such as e-commerce, interior design, the restaurant business, commercial real estate. With AR/VR implementation the brands can create truly personalized experiences that increase revenue from 6% to 10%, according to a BCG report.  

Providing a unique virtual app experience that solves users’ problems or helps them in any way your mobile solution can stand from the crowd of thousands of other apps.

For example, the IKEA Place app with VR has already generated €1.4 billion ($1.6 billion) for 2019 and is aiming to get  €5 billion ($5.9 billion) in online sales by 2020 under Digiday insights.


The IKEA Place app allows users to see where pieces of furniture fit within their homes or office spaces. This app makes the trip to the store worth it and not a waste of time. 

2. AI-Driven Apps Analyze Different Industries

AI can be used anywhere. You might notice that trending app ideas are often connected to artificial intelligence using, machine-learning interfaces developed by Google, Microsoft, and Amazon.

It’s not a surprise that the AI market grows, and under a Statista report, it will cross $89 billion by 2025

Data analysis is one of the most practical uses of AI in mobile development. For example, an e-commerce app with AI/ML integration can better analyze clients’ data, surveys’ responses, and activities over time and provide a personalized user experience. Another idea is to use AI/ML for job recruitment and HR.

In healthcare,  AI and ML-based mHealth apps can even detect cancer earlier and more accurately than a doctor might. For more simple cases, AI can be integrated as an AI-assistant for symptoms or health checker app.

It works in a way of asking the patient questions and building possible diagnoses based on the answers, that can be very handy in the doctor-on-demand app before the patient is going to book a visit with a doctor.

3. Apps with Blockchain Secure Profits 

Blockchain technology started with more protected payments, but now it has found its way into a huge range of industries and app development protocols.

Applying blockchain’s immutable technology to different apps is a way of carrying out low-cost, verifiable digital transactions.

Such an app can transfer funds securely and anonymously at a specified time once a pre-condition is met. 
Another example is healthcare where blockchain technology has many potential applications. It can be utilized to transfer and store medical records safely on a decentralized network. 

Blockchain can be used in real estate applications for the safekeeping of property titles while a sale is in progress. It is a way of maintaining transparency in real estate operations so there is no possibility of illicit dealings. 

One more unusual example of using blockchain for profitable app ideas would be when it comes to Gift Portals. For instance, the Rouge app allows businesses to create their own ICO blockchain-based loyalty tokens and offer rewards to their customers. This seems to be a concept that other entities are likely to duplicate.

4. Apps with Chatbots Utilize Users

We have already mentioned AI-based apps, but chatbot apps are worth discussing separately since they allow for better customer service.

For example, Starbucks has a mobile service that makes it easy to order menu items through the use of a chatbot. The bot tells you when your drink is ready and the total cost of your order in the app.

starbucks chatbot


Users of the Starbucks app can experience different benefits as well. They can customize their drink orders and use points for free items. 

Effective interaction by means of chatbots is projected to rise from 20% in 2017 to 93% in 2022. Machine-learning Android app ideas are skyrocketing. Businesses should consider this kind of app. 

5. Apps with IoT Promote Connection

The Internet of Things (IoT) can be applied to the development of the mobile application that can serve as smart-security solutions, healthcare monitoring systems, automatic smart-parking, and much more.

It’s also useful with multiroom music players, wireless sensor systems, water-quality monitoring that you can control from a smartphone. 

Also, mobile health apps integrated with IoT wearable or portable devices and sensors allow us to monitor a patient’s health at home and inform their doctor of their status.  

One more industry that can benefit from the IoT-based app is real estate. Home insurance companies can build IoT mobile apps that connect with smart sensors built into the building. These apps can be used for predictive maintenance of existing structures. 

They can also be used in the automotive industry. Sensors built into cars can connect with the app, reducing risks and monitoring systems to avoid damage and breakdowns before they occur.

iot for automotive industry
Since the product is synced with your vehicle, it can track your location and other information, which will lead to an easy drive. 

6. Telemedicine Apps Streamline Healthcare

Telemedicine and telehealth are unquestionably both the present and the future of the healthcare industry

Today, a doctor can use an application to examine your medical images, talk to you via video chat, prescribe drugs, and check symptoms. How to implement all this stuff, what tech stack and features are critical for video conferencing medical solutions can be found in the telemedicine development guide.  

But what it’s vital to bear in mind that your mobile health solution should be secure and reliable, that patients trust you. 

One more thing that matters in medical apps development is technology. Applying AR/VR, AI/ML, IoT, or integrating your app with EHR (Electronic Health Records) system or Interactive Voice Response (IVR) will make your telehealth healthcare solution superior to others within your chosen niche.

7. Voice-Assistant Apps Help Multitaskers

Voice assistant or app with voice recognition feature would be another addition to applications that have many possible uses. Here is an interactive explanation by Google how this technology works:

google voice assistant


As an example of such an app, Voice-Activated Gesture apps for added assistance would be an example. They work primarily through voice commands, and they’re ideal for when the user is driving or juggling various tasks.

8. Social Networking Apps Allow Collaboration

You might think that mobile messengers can be innovative. But think about the possibilities associated with a messenger app for people with a particular hobby, interest, or need. 

You can build a set of features into your app that such users will find to be indispensable. Those might include voice-assistant, video conferencing, or gif making. Consider your target user and come up with the features that will make your app truly innovative. 

This niche still has a great deal of potential with the undiminished popularity of social media.

Pick the Groundbreaking Feature That Fits Your App's Needs

While there are a plethora of trends out there, these ones are predicted to be the most useful for users and profitable for businesses even of different industries. 

What I can add from personal business and app development experience is making your decision based primarily on your end-users needs, company goals and only then on the market tech trends. 

But if you are still unsure what technology will fit better for the needed functionality of your app or how to implement it in the right way, you might use our free quote on your project from our Softermii mobile development and BA teams. 

Understanding what features your users want most, and implement that with new technologies will make your mobile solution successful and truly innovative in the niche.

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