Web Dev and Analytics for Gables Residential
5.0
Sep 8, 2016
Digital Scientists also allowed us to look at the journey of the searcher and see the various sources they were using. That allowed us to say to vendors like Apartment Guide and Rent.com: “Now, instead of paying you a subscription, we want to pay you per lease.” Ultimately, we were able to trace it back to the first attribution that brought them to the website. Instead of paying expensive subscriptions, we came up with a cost-per-lease model that saved us a ton of money. During the first year the site went up, we saved over $1 million in advertising costs because we were only paying for leases that we got. They were amazing. What I loved was that it was a one-stop shop and I didn’t have to outsource. They had both the creative team and the analysts we needed. The whole team was there, which made it really nice. We had weekly calls scheduled once it was up and running, and that was great because we were in contact all the time. I think the way they managed it was very thoughtful, very process-oriented. Instead of a bunch of emails going back and forth, we utilized technology to communicate. We uploaded everything to a central repository where we could work on the same documents and update them. That made it really easy to collaborate. They are very conscientious, very detail-oriented, and very attentive. Digital Scientists employed this incredibly brilliant staff. If I ever had an issue, I had cell phone numbers. I could call on weekends and they were always available. It gave me peace of mind that if anything came up, I could always get ahold of them. They’re just very responsive, very prompt, and always accessible. The team was always looking for opportunities to improve the way we were doing things. Just because it was built didn’t mean that was the way it was going to stay. They were always looking at new technology and keeping up with our site to stay modern.
