Startups are, quite literally, scrappy survivors. They have to be constantly resourceful and adapt quickly if they are to keep their heads above water. A dedicated UX company with a keen eye for end-user experience can make a world of difference.
Product management and user experience (UX) design both play a vital part in bringing products to life. The roles of a product manager and UX designer are not interchangeable, but there is quite a lot of overlap in the skill set. Due to this intersection, UX designer(s) and the product team are in touch through practically every phase of a project.
While the product team owns the roadmap and the backlog, they cannot effectively maintain those without the input and feedback from a UX designer. Simply put, successful product lifecycles require the two to work in perfect harmony in order to develop and ship robust products.
UX designers apply their expertise in user research to devise detailed user personas that keep the product team on the right track. They also perform regular usability testing and obtain user feedback which helps in building products that users would actually want to use.
3 Areas Where UX Experts Help Product Teams
- Adds tangible value
- Brings battle-tested methodology
- Satisfying business and user needs
1. Adds Tangible Value
Having a UX team will only do positive things for your business. They will add a clear strength within your organization. There are several clear benefits of having a dedicated UX team looking after your product’s user-friendliness.
Relaying Constructive Criticism
A fresh pair of eyes can always help improve the quality of your product. An external team working solely to provide you with constructive insights on how you can make things better for the end-user will unquestionably be a boon for your product team.
Avoiding Common Mistakes and Goof-Ups
During routine everyday work, minor blunders and silly mistakes can often take root and stay hidden. An outside UX team will make sure they’re revealed early in the design stage so they don’t have a negative snowball effect later down the line.
Bridging the Gap Between Users and Product
Your product’s success entails endless feedback from the people who will actually use it. Displayed in the screenshot below, Asana has an outstanding user experience.
Through Asana, users can track the progress of each step within a project. Users can also comment, attach information, and give feedback through the software. The UX company’s team embodies the users, even if it means more headaches for your development team.
2. Brings a Battle-Tested Methodology
Having UX designers to back your product team is essential to design great products. While you can just hire one or two in-house web designers, there are quite a few reasons why doing so may not be your best bet.
Instead, getting a separate UX company that specializes in this exact trade could be far more beneficial for your product and your bottom line.
Beyond UX Skills
In this case, the whole is more than the sum of its parts. Diverse skillsets and shared experiences from different projects help professional UX teams in forming new ideas and finding solutions for intricate problems.
In other words, a dedicated UX team will be able to provide fresh perspectives that your product team, or any employee working within your startup for that matter, won’t be able to provide. A couple of in-house UX designers would likely cause about the same as an outsourced UX team with years of combined experience.
Ensuring Better Product Usability
According to the Nielsen Norman Group, usability is “a quality attribute that assesses how easy user interfaces are to use. The word ‘usability’ also refers to methods for improving ease-of-use during the design process.” In other words, better usability means people would find it easier to use your product which, in turn, translates to higher odds of user retention.
A reputed UX company will have tried-and-tested processes that they can tailor to your startup’s individual requirements. They’ll ensure better product usability with meticulous competitor research, UX audits, and usability testing.
Display Strong Motivation
Proactivity coupled with oodles of enthusiasm and energy gets good UX designers to spur the whole team into action. A big chunk of that motivation often comes from the users themselves.
During the design process, potential users test and validate the ideas and solutions. A positive outcome can become a strong driving force for all the teams involved, especially the product team.
3. Satisfying Business and User Needs
UX companies aim to please the needs of your business and users concurrently. Their main focus is to craft an exceptional experience for users in a creative and dynamic way. There are a couple of big benefits to this approach, namely:
When your product is so intuitive and user-friendly that hardly any users need your help, it decreases the customer service workload. And less work for them means an opportunity for you to cut costs on the customer support side of things.
Improve Customer Trust
A product is nothing but an extension of the company or startup that makes it. Having a great UX is just one of the reasons why WordPress is dominating the internet.
All of the themes available on WordPress are intuitive and easy to use. Web builders have a vast selection of creative formats.
Products that are easy to use and simplify our lives lead us to trust in their makers. Consequently, this leads to great reviews on B2B review platforms and social media.
UX and Product Design Go Hand-in-Hand
The first condition for a commendable user experience is to satisfy the exact needs of the end-user, leaving no room for fuss. Next, come simplicity and elegance, which results in products that are a joy to own and a delight to use.
That said, stellar user experience goes way beyond giving customers what they say they want or providing a checklist of features.
In order to deliver high-quality user experience in your startup’s product(s), there has to be a seamless integration of the services of various disciplines, including engineering, quality assurance, customer service, product management, user interface, and user experience design.