Dreambox oversaw the redesign of a Wordpress website, collaborating with third parties as needed on certain functionalities. Their team oversees social media, advertising, and website and marketing content.
Dreambox improved functionalities and the overall design of the website. Their digital promotional assistance resulted in a significant increase in gift card sales and online traffic. Their team is responsive, creative, and highly collaborative, offering invaluable guidance on all brand-related questions.
“They're always willing to work with us in any way to help grow the brand and drive sales.”
Introduce your business and what you do there.
I'm the Marketing Manager for a fast-casual food chain, with 14 locations. We're in between a fast-food and full-service restaurant, in which customers order at the counter.
What challenge were you trying to address with Dreambox?
The previous owners of our company had been working with Dreambox, so we continued the relationship to help with branding, email marketing, social media, and redesigning our website with new features, etc. It was important to me to work with a partner who was familiar with our business and consistent for each digital touch point.
What was the scope of their involvement?
Dreambox handled all web development, including a complete site redesign using Wordpress. We supplied some concepts, but their team took the lead in creating content, including photos and suggesting new features. In order to revamp the site, Dreambox integrated their work with third parties that require the use of separate systems (i.e., gift cards and the careers page).
Their team hardcoded our menus, allowing visitors to download separate menus organized by location, which helped with SEO. An extensive dashboard was built, allowing me to make updates as needed, which is helpful considering our menu changes 3 times a year.
A new catering tab, contact form, and FAQ section were also added, as well as a zip code search functionality to allow users to search for nearest locations. They really changed the look of the website and did a great job at focusing on the fact that we make a lot of our recipes from scratch.
Furthermore, Dreambox manages the content on our social media accounts (Facebook, Twitter, and Instagram) and develops monthly content calendars. Their team also oversees our marketing email program and digital performance via Google Analytics and Google search results.
We're now looking into doing a loyalty program that Dreambox will help consult us on rolling out.
What is the team composition?
I mostly worked with 2 people on a daily basis.
How did you come to work with Dreambox?
We had been working with them when I came into this role, and we decided to roll over all the same partners the previous owners used for the first year. After working with them, I realized they were such great partners that I didn't even consider looking for other vendors.
I have some experience with advertising agencies, so I already knew quite a few players in the field, but these guys were too awesome to let go.
How much have you invested with them?
We've invested in the range of $50,000—$200,000.
What is the status of this engagement?
We've worked with them over 2 years and the relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I like the look and feel of what they've done with our brand overall.
Before promoting our gift cards online, we were selling about $4,000 worth of cards annually. After Dreambox promoted our “double bonus program,” that number jumped to over $30,000.
The online advertising and social media work they do drives a lot of traffic to our website. They've really helped with sales from that perspective.
How did Dreambox perform from a project management standpoint?
They're great! If I need anything, I've never had to ask more than once; they're on top of it. They respond to texts and emails within a day, if not right away.
What did you find most impressive about them?
As a department of 1 person, I really depend on Dreambox. They're great at letting me bounce ideas off of—I can call up any of the people I work with on a daily basis to ask questions. I'm consulting with their team now as we begin the process of opening up in a new market this year.
From a strategic standpoint, they've always given guidance and have been great to learn from. They're like an extension of our brand. I look at them as employees, because I don't have anyone else in that regard. Not only is their creative output beautiful, but I know they're there for me as a second sounding board. They're always willing to work with us in any way to help grow the brand and drive sales.
Are there any areas they could improve?
Nothing comes to mind at all.
Do you have any advice for potential customers?
Before I started working with them, our team had been throwing projects their way with a 1-day turnaround time, which isn't good for either party. It's important to be proactive in making strategic decisions together, while giving them enough range to produce creative and effective work. I like to give them the time to think creatively, so they're not always under the gun.