Enockson Design provided web development, branding, and design services to relaunch a registered investment advisory firm. The team consulted with the firm regarding a variety of design and brand elements.
The earliest version of the site garnered praise from users and drew in a significant number of new clients. Due to their flexibility, Enockson Design was able to jointly resolve issues with an external partner. Their multifaceted approach to branding set them apart from other web design firms.
“Whenever I had questions, I got a response right away.”
Introduce your business and what you do there.
I own a registered investment advisory firm (RIA).
What challenge were you trying to address with Enockson Design?
I initially hired Enockson Design to launch my firm’s website. I brought them on a second time to relaunch my site, rebrand my business, and provide marketing consultation services.
What was the scope of their involvement?
A few years after Enockson Design released my first website, I decided to restructure my firm. I reached out to their team, and we had substantive discussions about rebranding my practice.
During these meetings, we spoke about a variety of branding elements, including the name of my firm, the tagline underneath the name on my site, my company logo, and the design of my email signature. After gathering my requirements from these conversations, they relaunched the website with new branding that matched the changes I’d made to my business.
What is the team composition?
I worked primarily with Hugh (Creative Director, Enockson Design).
How did you come to work with Enockson Design?
Hugh and I have known each other for years. Our connection was initially personal but became professional when I realized that his work was of interest to me from a business perspective
What is the status of this engagement?
We launched the initial version of the site in 2012, and the relaunch occurred in 2015. I’ve stayed in touch with Enockson Design and plan to go back to them for additional work.
What evidence can you share that demonstrates the impact of the engagement?
Feedback regarding the first version of the site ranged from positive to very positive. Enockson Design structured the website to place my writing at the forefront, and this attracted an array of clients. A number of these new clients specifically cited my writing as their reason for contacting me. In addition to their web development, Encokson Design’s branding and marketing consultation have strengthened my business in ways that go far beyond the site itself.
How did Enockson Design perform from a project management standpoint?
Their work was excellent, and their time management was very good. Whenever I had questions, I got a response right away. We communicated primarily through email and had calls on occasion.
Enockson Design worked with a third-party vendor, and their collaboration was always seamless. In several rare cases where security problems came up, both vendors were quick to respond and resolve those issues.
What did you find most impressive about them?
The primary differentiating factor for Enockson Design is their willingness and capacity to position themselves as a branding partner, as opposed to merely a web and graphic designer. Our discussions were substantive regarding the values that I wanted my brand to project, and I felt that their branding advice was beyond that of a traditional web design initiative. Hugh frequently initiated broad conversations about my brand and was able to substantiate that dialogue through the long term
Their distinguished status comes in part from their ability to predict and highlight market trends. A few years ago, Hugh approached me and suggested that I make my site mobile friendly. I decided not to go that route, because, at the time, it was not obvious to me that having a mobile-friendly website would be so closely tied to its overall traffic. That link is crystal clear today, so I give him credit for being ahead of me in terms of recognizing that shift.
Are there any areas they could improve?
No, I don’t think so, and I’m sure that they will continue to evolve as the industry changes.