The DVI Group created a marketing video specifically for the client's North American audience. They helped identify the video strategy, then completed all production and application.
The project is ongoing, but the client has been extremely pleased with the progress so far. The DVI Group has been adaptable, collaborative, and timely with all deadlines, and they are highly recommended.
"I've worked with many other video companies, and [The DVI Group] is exceptional."
Please describe your organization.
I work for Hansgrohe. We are a German plumbing manufacturer of premium shower, bath, and kitchen products.
What is your position?
I am the social commerce and communication manager. I'm responsible for the digital marketing and peer communications for North America.
What business challenge were you trying to address with The DVI Group?
We wanted to create consumer-facing videos that resonated with our market, which has been a bit of a challenge. The ads that we get from Europe don't work well in North America. We wanted to target our market with a North American look and feel so that we could engage emotionally with consumers.
Please describe the scope of their involvement.
The DVI Group started by helping us define our video strategy. Then, they helped determine how to implement that strategy through the tonality, look and feel of the video. We then moved into production, application, and produced the final product.
How did you come to work with The DVI Group?
I began by doing research on video production companies. We like to work with local companies so we can develop rapport and collaborate face to face. We feel like that's very important. We put out three different RFPs [request for proposals] and eventually met with the entire team at DVI. We could feel that they were as passionate about what they do as we are about what we do. We couldn't be happier with their work.
Could you provide a sense of the size of this initiative in financial terms?
We've spent between $75,000 and $100,000 working with The DVI Group.
What is the status of this engagement?
It's an ongoing engagement.
Could you share any statistics, metrics, or other feedback from your work with The DVI Group?
We're very pleased with what we have seen thus far. We've had our headquarters reach out to see if there is a possibility of negotiating international usage rights for what the group has done. I think that's a key indicator that we're doing a good job collaborating with them.
How did The DVI Group perform from a project management standpoint?
The DVI Group has been excellent and great on follow up. We really have been very pleased with the project management side. They've met all our deadlines, have managed to handle curved balls that we've thrown at them - all while being very collaborative.
What distinguishes The DVI Group from other providers?
The DVI Group is a true partner. They aren't afraid to give their professional advice and share their expertise. Sometimes, we get too close to things, but they're very good about reminding us of what our end goal is. They're a top-notch company, and I would highly recommend them to others.
Is there anything The DVI Group could have improved or done differently?
No. I've worked with many other video companies, and they're exceptional.