The DVI Group produced a video to highlight the client's mobile app. After an initial creative brief, they developed both brand-oriented and product tutorial videos, and combined live footage with animation for the final product.
The video exceeds industry standards for cost per view and view completion rate. The DVI Group had an excellent understanding of the client's business objectives, target audience, and current trends.
"They're a very creative agency that has delivered strong products that have fit within our budget."
Please describe your organization.
I work for a photography company. We do retail printing of people's photographs from digital media.
What is your position?
I'm the director of marketing communications for the United States and Canada.
What business challenge were you trying to address with The DVI Group?
We had a couple issues we needed to work out. The biggest was that we wanted to create a video to drive awareness of our mobile app and its capabilities.
Please describe the scope of their involvement in detail.
It was full service. They first provided us with a creative brief, and then developed the both brand-oriented and product tutorial videos. They mixed live footage with animation to create the final product.
How did you come to work with The DVI Group?
I had worked with them previously at another company. Based on the experience I had working with them at my past job, I decided they would be a good fit for my current job.
Could you provide a sense of the size of this initiative in financial terms?
I feel like they work with any budget you provide. We've done some nice, quality product videos at the $10,000 range, and then some of our brand videos, depending on how intricate the concepts are, have definitely had larger budgets.
What is the status of this engagement?
We don't have any projects going on now, but we're planning to work with them in the future.
Could you share any statistics or metrics from this engagement?
There are a couple of things we look into when we run video advertising. First, we look at the cost per view, completion rate, and specifically the rate at which advertising is skipped. In both cases, The DVI Group exceeds industry benchmarks.
How did The DVI Group perform from a project management standpoint?
They're great communicators and stay on deadline, yet are flexible. Our relationship has the perfect mix of structure and necessary flexibility.
What distinguishes The DVI Group from other providers?
The DVI Group is very creative in the startup process. They constantly surprise me with the video concepts they come up with and consistently raise the bar every time we go back and work with them. They understand our business objectives, target audience, and what is trending in the marketplace. They're a very creative agency that has delivered strong projects that have fit within our budget.
Is there anything The DVI Group could have improved or done differently?
There's nothing that they haven't delivered very well on.