The DVI Group produced an explainer video for the client's updated site. They provided all services, from brainstorming to script writing and animation.
The video has had a 65% watch completion rate, and has produced a 45% conversion rate. The DVI Group delivered high-quality work in an organized, deliberate manner, meeting all deadlines.
"They're always my first call."
Please describe your organization.
I work for Sales Fusion. We are a marketing automation provider.
What is your position?
I am the Creative Director.
What business challenge were you trying to address with The DVI Group?
We’re a smaller startup company and we were redesigning our website. One of the things we were lacking as a company was a brief explainer video that helped viewers coming to our website clearly understand what we do and how we can benefit them.
Please describe the scope of their involvement in greater detail.
I’ve worked with them many times over the years. In order to do an effective explainer video, I wanted to bring in a high-level production company like The DVI Group. They did the animation, script writing, and delivered the message we wanted in 90 seconds or less.
I knew that by partnering with The DVI Group I would get the total package. I would get the creative ideas, the great brainstorming, the collaborative type approach that they take. I would also get stellar copywriting and have a script that was streamlined down to be as effective as we could in that 90-second window.
How did you come to work with The DVI Group?
I found them through Google. After a bad experience with our previous production company, I decided to reach out to interview a couple of new companies. It was a fit from the beginning with The DVI Group. Whenever I have a project that is really high value, they’re my go to call.
Could you provide a sense of the size of this initiative in financial terms?
The project was between $10,000 and $50,000.
What is the status of this engagement?
I am not currently working with them now, but we have plans for an explainer video in the future. With The DVI Group, you get what you pay for.
Could you share any statistics or metrics from this engagement?
We have 65% of the people who begin the video, complete it. We’re currently seeing 45% conversion on the end, which is incredible. We weren’t close to that on anything before working with The DVI Group.
How did The DVI Group perform from a project management standpoint?
The DVI Group was solid. They produced really high-quality work and everything was very collaborative. If I had any questions, they were quick to respond. Everything was very clearly laid out. Once we decided on the creative direction and script, the timelines were in place and they always made the deadlines I required of them. Everything was spelled out in advance so there were no surprises.
What distinguishes The DVI Group from other providers?
The DVI Group's creativity and openness to ideas set them apart from other providers. They are wonderful at taking a vague idea and really expanding on it.
Is there anything The DVI Group could have improved or done differently?
Not for me. I’ve worked with numerous other production companies throughout my career and The DVI Group has been the best. They’re always my first call. They’re a joy to work with.