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Momentum Design Lab

UI Design for Software Start Up

Overall rating: 



Average: 5 (1 vote)


Average: 5 (1 vote)


Average: 4.5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

Project summary: 

Momentum provided a complete redesign of the client's user interface. They assisted with gathering user information and identifying the target market.

Feedback summary: 

Momentum's products have dramatically improved the client's reputation among investors. They had a keen understanding of the engineering and techincal complexities of the client's products.

"Momentum was the only one that actually had the breadth of experience I was seeking."


Introduce your business and what you do there.

My organization is called Evolute. We build enterprise Cloud computing software to scale the private Cloud. I’m Kristopher Francisco, the founder and CEO of Evolute.



What challenge were you trying to address with Momentum?

We were looking to create a new product that would be appealing to the enterprise market for Cloud computing as well as a large audience. We needed experts to work with us in order to get there.



What was the scope of their involvement?

Momentum designed our user interface. We were looking for people who were passionate about user experience, who were feeling the design, and who were able to create that user space. With Momentum’s help, we completely revamped our entire design. They helped us with everything from honing in on our user personas to diving into the number of interface approaches that we could take for our target market. Momentum worked with us as a true partner.


They really helped us walk through the actual user workloads. Momentum was able to propose several different designs based on the information they gathered about our consumers. Based on that proposal, we were able to iterate the design to create a final release.


How did you come to work with Momentum?

I looked long and hard for the right partner. It was crazy. There are very few people who understand Cloud computing, even if they understand enterprise design. I have talked to probably over 50 agencies, mostly domestic (in fact, mostly in San Francisco), but also abroad. Momentum was the only one that actually had the breadth of experience I was seeking. When I started to dive into details, Momentum was able to prove to me that they were the company I was looking for. I was told to go in a lot of different directions: hire someone, do it myself, and all these other things. In speaking with Denis and the leadership over at Momentum, I knew that they could do what we were looking for. It was an amazing experience.


How much have you invested with Momentum?

It falls between $10,000 and $50,000.


What is the status of this engagement?

We began working together in November of 2015 and we were finished in January of 2016. Our final product has been completely developed as of this week. We are demonstrating our user interface to Samsung, Accenture, and OneLogin next week.



Could you share any evidence that would demonstrate the productivity, quality of work or the impact of the engagement?

People take us seriously now, that’s probably the best way to put it. I now have the user interface and can demonstrate that capability not only to our customers, but to investors. Based on Momentum’s work, we were able to scale our first investment run at a quarter million.


How did Momentum perform from a project management standpoint?

This was the most important piece. I’ve been in the industry for quite some time. I understand the importance of design, as I’m an expert in the technology. But what is not so clear is how you approach a new design for the Cloud computing market from scratch. Momentum does many different markets, I’m sure, but they had a fundamentally different approach to ensure that we were able to create the design that was right. That was the real value.


What did you find most impressive about Momentum?

They do amazing designs of many different things. We even explored websites with them. What distinguishes Momentum is that they understand the engineering and technical environments more so than any other company I’ve experienced. If you’re looking for a small, pretty simple application, surely they can help. They’re willing to dive to a level of understanding and into the actual product so that they can deliver on-target custom designs.


Are there any areas Momentum could improve?

Realistically, I just can’t think of anything. They were amazing. I would say that we ran a risk of going off budget, and we found ways to make sure that didn’t happen. I think their ability to respond to this size of a budget for a new company was just phenomenal.



Overall Score Even after the job, I’ve reached out for help from Momentum. They’ve been willing to give it, which is uncharacteristic of most design firms—or any other firm, for that matter. I’m just glad that I went with my gut and chose Momentum.
  • 5.0 Scheduling
    They are quite meticulous, and they’ve kept me on track. They were able to slow down a bit, but they didn’t allow me to slow down at a rate that would allow us to go in the wrong direction.
  • 4.5 Cost
    Value / within estimates
    I’m sure there were ways that I could go overseas and do this more cheaply, but I think that the cost was worth it. It was a significant investment for Evolute, but a worthwhile one.
  • 5.0 Quality
    Service & deliverables
    The deliverables that other companies produced plus the level of knowledge they had, was so far below what Momentum could offer. Momentum guaranteed that they could deliver, and they did. That’s just beautiful.
  • 5.0 NPS
    Willing to refer
    I’ve already done it. If someone asks me how to get a great UI I answer, “I have a secret, but you can’t tell everybody: Momentum.”