Northcutt manages a social media marketing campaign, emphasizing Facebook, Twitter, and LinkedIn. They provide content creation, curation, and post scheduling, as well as SEO work on a website.
Organic traffic has increased by 109% while retaining and increasing baseline traffic. Targeted keywords and blogs have also increased. Northcutt provides personable, engaging resources who share the client’s work culture. They can expand their range of services, but deliver excellent results.
"We have a great working relationship."
Please describe your organization.
The company name is Cartika. We've been a managed web hosting and infrastructure provider for 15 years. We have customers ranging from very small businesses to very large enterprises. Our primary focus is managed infrastructure.
What is your position?
I am the CEO of the company.
What business challenge were you trying to address with Northcutt?
We wanted to experiment with an alternate route to market specifically what Northcutt focused on, and we realized it played a lot in our segment and in our industry space. We engaged Northcutt 18 months ago specifically to work on our social media presence, which is something we hadn't done previously.
Please describe the scope of their involvement in detail.
Northcutt handled all of our social media marketing, focusing on Facebook, Twitter, and LinkedIn. They worked on content creation, curation and post scheduling for all three social networks. They did some SEO [search engine optimization] work on our website as well. They were also responsible for content curation on blogs, press releases, newsletters, and white papers.
How did you come to work with Northcutt?
I had heard of them. They play in our industry space enough, but the actual way I found them was through social media. I think they were targeting me, and the way they were behaving got my attention.
Could you provide a sense of the size of this initiative in financial terms?
The cost of the project was in the $50,000 to $200,000 price range.
What is the status of this engagement?
Could you share any statistics or metrics from this engagement?
Organic traffic went up a total of 109 percent because of Northcutt's work, which is fantastic. A lot of the increased traffic – our baseline – was still there. They did some things that increased our baseline. We saw an increase across the board from the SEO work. We saw an increase in targeted keywords we're looking at. We saw an increase from blogs, which we didn't have before, so that was new. All the traffic from there can be attributed to their work. Then, there was the increase from various social media, which we had very little footprint before, so the majority of that was from their work.
How did Northcutt perform from a project management standpoint?
I'm really happy with them.
What distinguishes Northcutt from other providers?
I don't know if it's unique or special, but I really enjoy the resource who was assigned to our account. We have a great working relationship. It's gone well. I don't know if it's something unique to them per se because we run our business the exact same way, but maybe we got lucky. But, I can say the resource who we worked with specifically has been outstanding.
Is there anything Northcutt could have improved or done differently?
One of our big challenges is maintaining our website. We switched it to WordPress based on their recommendation. But, they don't actually get into the website end of it at all. Many times, it's back and forth between two different people. We write them for the content and then somebody else for actually creating the pages and doing any customization on the websites. I think I'd like to see them offer a fuller range of services so it's more of a one-stop shop.