Cultivate proposed a new name and redesigned a construction company’s logo to help them rebrand. They revamped their website and social media aesthetic using new pictures and videos.
The project increased engagement with employees and tradesmen. They’ve also gained followers on social media, and have leveraged LinkedIn ads to attract developers. Valuing integrity, Cultivate’s team is driven to create the best solution possible. They’re well managed and very organized.
“They’re easy to work with and we have a great working relationship.”
Introduce your business and what you do there.
I’m the president of a concrete construction company.
What challenge were you trying to address with Cultivate?
We wanted to become more visible both in our sector of the market and for developers upstream from us. We typically work for general contractors directly and name recognition has been a challenge for us in the past. We needed to be recognizable for the developers, owners, the community and real estate market.
What was the scope of their involvement?
We did a full rebrand, which involved refreshing our logo. They modernized it and streamlines it so we could use it for social media and online advertising. We also revised our name so the services we offer would be clear to potential customers. Again, all of this was centered around trying to be more visible and clearer to our client base.
Later on, we focused on social media and general marketing. Then, they helped refresh our site’s look. Although it was pretty structurally sound, it just needed some aesthetic updates. Finally, they supplemented the site and our social media with photography and new videos. They created several short videos that lasted from 30 seconds to two minutes.
Now we’re working on something for our company’s 90th anniversary celebrations. They’re helping us with the marketing materials, a tag line, and a graphic logo for the celebration.
What is the team composition?
Chris (Chief Creative Officer & Co-Founder, Cultivate) is the project lead, but we’ve also worked closely with Mark (President & CO-Founder, Cultivate). We also met with their lead in charge of branding.
How did you come to work with Cultivate?
Our ready-mix supplier worked with Cultivate before. So, we had seen some of the work they’ve done, and in a parallel industry to ours. We knew that they could handle the construction industry well.
What is the status of this engagement?
We began working together in January 2019 and our work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We've seen an increase in our employee engagements, which was a bit of a surprise. Specifically, tradesmen are looking at different pictures and are engaging with our updates.
We’ve also gained a huge following on social media. In particular, LinkedIn has been a huge resource for the construction and architecture community. It’s easy for us to target our ads towards developers.
How did Cultivate perform from a project management standpoint?
We communicate by phone, email, or text. I appreciate that they’re able to act on things quickly. They’re flexible and don’t require a formalized process. This really is a compliment to them. I can just shoot them a text, and they’ll act. They’re easy to work with and we have a great working relationship.
What did you find most impressive about them?
They're very good people. From a culture standpoint, you can tell that they're very well managed and they have just they work with a level of integrity.
They definitely gravitate towards doing a higher-end and very high-quality stuff. They want to do everything to the very best. That's a really good thing because their production value is very high.
Are there any areas they could improve?
Sometimes we struggle to communicate the size of the project we’re looking for. If we want to do something very small with a strict budget, they sometimes propose something more grand and larger in scale than what we’re looking for. They just need to have realistic expectations for the work we do and stay within the constraints we outline.