Megethos helped revamp and establish Google Ads and Analytics accounts. On a quarterly basis, they provide strategic support and make key recommendations for moving forward.
The PPC and strategic efforts have contributed to newfound clarity for the business. Along with a stronger appeal toward audiences, the company is also utilizing grant funds more efficiently. Megethos has been an adaptable partner and provides valuable insight during the customized engagement.
"Their integrity and flexibility stand out—they deliver on their promises and are willing to go the extra mile."
Introduce your business and what you do there.
I’m the membership director of the American Alpine Club. We’re a national nonprofit focused on policy, advocacy, education, and community within the climbing sphere.
What challenge were you trying to address with Megethos?
As a nonprofit, we receive a monthly Google Ads grant of $10,000 and we were struggling to spend that in a valuable way and our strategy was outdated. We have multiple sub-domains for our platform and we needed help setting up comprehensive analytics accounts for each. We hired Megethos to help with this as well as PPC efforts.
What was the scope of their involvement?
Megethos helped rebuild our Google Ads account from the ground up. They assist us with everything from generating ad copy to identifying keywords. They set up different PPC and Google Ads campaigns for us. Every quarter, their team assesses our progress and give us recommendations for our next strategy.
What is the team composition?
My main contact after diving into the work has been Keegan (Co-Founder & Director of Strategy, Megethos). Although Andy (Director of Growth, Megethos) was my contact at the start, I’ve worked exclusively with Keenan since we started the project.
How did you come to work with Megethos?
Clutch helped guide my search, and I contacted one company. Though they ended up not being the right fit, they suggested their partner for PPC projects, Megethos. We chose them because of that recommendation.
How much have you invested with them?
For the PPC campaign and analytics account set up, we spent $1,500. There is also a $1,500 quarterly strategy consulting fee.
What is the status of this engagement?
The majority of the work was completed between February–March 2019, but they still conduct the quarterly assessments.
What evidence can you share that demonstrates the impact of the engagement?
A major result of working with Megethos has been gaining a clear idea of the traffic our sub-domains receive. Additionally, we’re now spending our Google Ads grant more effectively and utilizing the funds. Megethos support has helped us create strong strategies and have a more informed approach.
How did Megethos perform from a project management standpoint?
Having one primary point of contact is helpful, and we mainly communicate via email. When we were setting up our strategies, Keegan would send us video recordings to walk us through the process, and he’d record his answers to our questions, as well. They’ve been very reliable and responsive during our engagement. If I have an issue, they go above and beyond to help.
What did you find most impressive about them?
Their integrity and flexibility stand out—they deliver on their promises and are willing to go the extra mile. All of our deadlines are met, and they work within our budget. They’ve helped us create a structure that is very valuable to our organization. Additionally, their responsiveness has been great for us.
Are there any areas they could improve?
I don’t have any suggestion for improvement.
Do you have any advice for potential customers?
Any time you’re working with a company like Megethos, make sure you have a strong understanding of your needs and what you’re hoping to get from the engagement.