WebFX manages the ongoing SEO and PPC campaigns for the client of a marketing agency. They have also provided content creation guidance, performed website redesign and functionality updates, and secured links.
WebFX’s efforts have fostered significant growth in overall website traffic, inquiries, and leads. While their familiarity with relevant strategies is evident, their hallmark is a commitment to standout customer service. The team capably manages multiple projects and delivers impressive results.
"It’s rare to find the combination of expertise and excellent communication that WebFX has demonstrated."
Introduce your business and what you do there.
I am the president and CEO of Customer Focused Marketing Group. We work mostly with entrepreneurial businesses and manage all aspects of their marketing.
What challenge were you trying to address with WebFX?
We hired WebFX on behalf of a client of ours, a pest control company that required SEO and PPC services, in addition to some general website improvements.
What was the scope of their involvement?
We rely on WebFX to lead the SEO and PPC campaigns, primarily with Google Ads but sometimes with Bing, as well. Their team also conducted an initial keyword analysis and put together a proposal that drove most of the other efforts. Our client has a content creator in place that they are comfortable with, but WebFX advises them on how to improve the content strategy using the keyword analysis they provided. Additionally, WebFX performs some link building work, and they have made website redesign and functionality updates. Finally, we’ve contracted them to do a special analysis of the website to determine how people are using the site. From that report, we collected heat maps to see if the layout was optimal for conversions.
What is the team composition?
We initially interacted with a client acquisition representative, but once we agreed to terms, Anthony (Internet Marketing Consultant, WebFX) assumed full responsibility of our account.
How did you come to work with WebFX?
We were familiar with them because they had previously worked with another client of ours. That company worked with WebFX for a while before switching to a more local vendor, but we still recognized the value WebFX could bring. We reached out to several other companies, but we felt the most comfortable with what WebFX presented.
What is the status of this engagement?
Our engagement began in July 2018 and remains ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since working with WebFX, our client has seen growth in the performance of the website from an organic and direct standpoint. Overall visits to the site have increased by about 20%, and there has been a 20–30% increase in inquiries and leads generated. We plan to continue working with WebFX because I think they have us on an excellent trajectory to where we want to be.
How did WebFX perform from a project management standpoint?
Anthony is one of the best I’ve worked with in terms of communicating clearly and consistently. He keeps track of our projects and addresses our concerns promptly. I’d say this is the area they’ve excelled the most at. Their overall account management and responsiveness have been excellent.
What did you find most impressive about them?
It’s rare to find the combination of expertise and excellent communication that WebFX has demonstrated.
Are there any areas they could improve?
No, with this particular client I think they’ve done very well.
Do you have any advice for potential customers?
I’d advise future clients to determine for themselves which of the services WebFX offers represent the highest priorities and manage their investments accordingly.