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Entire Rebrand for New England Brewing Company

Overall rating: 



Average: 5 (1 vote)


Average: 5 (1 vote)


Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

Project summary: 

Anchour provided branding services for a New England brewing company. This included designing labels for cans, designing a website and marketing collateral, and handling digital campaigns.

Feedback summary: 

While the project has not yet launched, key stakeholders have provided positive feedback on the new designs. Anchour establishes an effective workflow, adjusting where necessary and responding well to feedback. The team is creative, knowledgeable, and fun to work with.

“Anchour has exceeded our every expectation.”


Introduce your business and what you do there.

I am the president of Baxter Brewing, a brewery located in Lewiston, Maine.


What challenge were you trying to address with Anchour?

We were trying to achieve cohesion and recognizability across the brand family.


What was the scope of their involvement?

Anchour has been a large part of our rebranding and digital marketing efforts. Their team provided naming and design services for our beers. They use an established template based on the design of our flagship beer for a 12 ounce can to create designs for our other year-round beers. The team then used the same process to design the labels of our seasonal beers. Anchour also creates marketing collateral for our brand releases.

Additionally, Anchour’s digital and design teams are helping us launch a new website. They weigh in on our designs to make sure they are cohesive and forward-thinking. Their team has worked on several facets of the project, including SEO optimization, newsletter engagement, digital metrics, and paid advertising content. They provide us with feedback every 30 days on how our organic content, which we manage in-house, is aligning with our paid advertising content.

What is the team composition?

My main points of contact are Stephen (Partner & CEO, Anchour), Aimee (Account Manager, Anchour) on the design side, and Marc (Senior Project Manager, Anchour) from the digital team. 

How did you come to work with Anchour?

The Anchour offices are one block away from ours, so it was a matter of proximity at first. They had been involved at some smaller projects, but they impressed us. Their team understood who we were and what we were trying to depict, so it felt like a good match-up.

How much have you invested with them?

We have invested about $80,000.

What is the status of this engagement?

Our ongoing engagement with Anchour began in July 2019.


What evidence can you share that demonstrates the impact of the engagement? 

While we haven’t rolled out the project yet, our distributors and major food chains have been ecstatic about the designs. We all feel really strongly that there’s nothing but good things to come.

How did Anchour perform from a project management standpoint?

Their team is incredible. Anchour was able to adjust and exceed expectations in every situation, regardless of what element of the project is involved. Our teams have really great conversations around processes unique to the beer industry. They’re always ready and willing to take on more. Both Marc and Aimee have excellent follow up. We primarily communicate in-person or via text and email.

What did you find most impressive about them?

Anchour has exceeded our every expectation. What we asked for should have been a much more insurmountable task, but they made it happen. I truly believe this will be the biggest leap forward our brand has made in the nine years that we’ve been established. 

Are there any areas they could improve?

No, I’m very happy with Anchour. They’re incredibly responsive to any feedback we provide so there have been no issues.

Do you have any advice for potential customers?

Transparency is the best way forward. Even if the message is uncomfortable or someone has put a lot of work into a task and you’re not happy with it, it’s worth it to speak up. Anchour responds well to transparency and wants the customer to walk away feeling happy.


Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer