What began as a search for a landing page designer turned into a digital marketing partnership spanning digital strategy, project management, and creative services.
The client noted Optimum's commitment to quality and specifically cited the value of their project management services. Any issues that have surfaced have been mutually resolved.
"They're one of the best partners I've ever worked with in terms of their responsiveness and professionalism."
Introduce your business and what you do there.
FIVESEED is a digital marketing agency focused on nonprofit and membership organizations. I am the founder and CEO.
What challenge were you trying to address with Optimum?
We needed to implement digital campaigns, so we partnered with Optimum for project management services, creative work, and digital strategy work.
What was the scope of their involvement?
The main area they've supported us in is project management including client communication, timeline development, deliverables, and final reporting and analysis of campaigns. They've provided landing page design and development, some e-commerce work, email marketing strategy, analytics reporting, and HTML support. They've also provided creative design and implementation for online advertising and Facebook campaigns.
How did you come to work with Optimum?
We searched Google for landing page designers because that was our initial need. In time, we found out about the wide range of capabilities they had, so we expanded our partnership to include different strategy and creative services.
How much have you invested with Optimum?
We spend $40,000 to $50,000 per year with Optimum, and that continues to increase.
What is the status of this engagement?
We've been with them since December 2014, and we continue to work with them.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Partnering with them has allowed us to scale our business because we've had flexible resources and because of the cost-effectiveness. Our campaigns have been successful on ROI [return on investment] and client satisfaction, which leads to return business from our clients and allows us to demonstrate our capabilities and grown our business.
How did Optimum perform from a project management standpoint?
They were exceptional in terms of project management. The one person who works with me on project management communicates by email, phone calls, and a project management software program.
What did you find most impressive about Optimum?
They're one of the best partners I've ever worked with in terms of their responsiveness and professionalism. They are very committed to the quality of their work.
Are there any areas Optimum could improve?
They're always adapting, so if we identify areas that need improvement, we work work together to solve those issues.