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Digital Marketing & Strategy for Test Prep Company

Overall rating: 



Average: 5 (1 vote)


Average: 5 (1 vote)


Average: 4.5 (1 vote)

Willing to refer: 

Average: 4.5 (1 vote)

Project summary: 

Northcutt assisted with a marketing campaign to increase traffic and optimize SEO rankings. They conducted a website and mobile audit, installed email catching software, and performed targeted link outreach.

Feedback summary: 

Northcutt’s efforts have increased email lead conversion by 34%. The team was engaged in their project management and delivered a high quality of work, identifying forward-facing and server-side items to optimize. They excelled at listening to the project goals and following through with the plan.

"Their project management and quality of work were great."


Please describe your organization.

Our company provides one-on-one tutoring, test prep products, and software for students going on to graduate school.

What is your position?

I’m the founder of the company.


What business challenge were you trying to address with Northcutt?

We were looking to grow overall website traffic and optimize our position in search engine rankings.


Please describe the scope of their involvement in greater detail.

First, Northcutt did a website and mobile audit, and found various forward-facing and server-side things that we could optimize. They did some targeted link outreach to influencers by email and also by social media. They helped us install email catching software on our site that’s been pretty effective. Northcutt also worked on SEO strategy and on our website to make it more search engine friendly.

How did you come to work with Northcutt?

Corey Northcutt was referred to me by another entrepreneur group.

Could you provide a sense of the size of this initiative in financial terms?

The project has cost between $10,000 and $50,000.

What is the status of this engagement?

It’s ongoing.


Could you share any statistics or metrics from this engagement?

The main result that I can share is that Northcutt’s work has increased email lead conversion by 34%.

How did Northcutt perform from a project management standpoint?

Their project management and quality of work were great.

What distinguishes Northcutt from other providers?

The Northcutt team was really engaged with us. They did a fantastic job of listening to what we were really trying to accomplish and following through with the plan. They were in good communication as well. It just felt more engaged than other SEO projects I’ve done.

Is there anything Northcutt could have improved or done differently?

No, I thought they were great.


Overall Score
  • 5.0 Scheduling
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer