With the goal of marketing their brand and services to the United States market, the client hired Northcutt to provide assistance with SEO and social media marketing.
As a result of Northcutt’s contributions, the client’s website traffic, social media followers, and social media impressions all showed dramatic growth. The client enjoyed their partnership with the agency and praised their professionalism and project management.
"Northcutt was very easy to work with, very approachable, and very available."
Please describe your organization.
My company is named Outscale, and we are a cloud infrastructure as a service company.
What is your position?
I am the vice president of the North American market. I'm in charge of technology and business development.
What business challenge were you trying to address with Northcutt?
We were looking to market our brand and our services to the United States market. That's why we partnered with Northcutt.
Please describe the scope of their involvement in detail.
Northcutt provided online marketing services for us, such as SEO [search engine optimization] and social media marketing. They managed our blog through HubSpot, which we use as our blogging platform. They helped us measure and analyze our marketing campaigns and communications to evaluate what marketing efforts were most effective.
How did you come to work with Northcutt?
They were referred to us by our web agency, who recommended we work with Northcutt to help create the right user paths on the site and to provide all the marketing required to draw the proper attention to our services.
Could you provide a sense of the size of this initiative in financial terms?
We work with them on an ongoing basis. The cost of the retainer is less than $10,000 per month.
What is the status of this engagement?
Our project with Northcutt is completed as we now have an in-house marketing department. We might reach out to them in the future, but we are not working with them at the moment.
Could you share any statistics or metrics from this engagement?
The results of their work are very impressive. Our website traffic increased by almost 6,000% between February 2014 to February 2016. Our social media followers grew by almost 1,200%, and our social media impressions increased by 260%.
How did Northcutt perform from a project management standpoint?
Northcutt's project management was good. They were professional, and they had the proper level of expertise for this project. They met our expectations.
What distinguishes Northcutt from other providers?
Northcutt was very easy to work with, very approachable, and very available, which hasn't been the case with other companies I've worked with.
Is there anything Northcutt could have improved or done differently?
I can't think of anything they could have improved upon. We could have gotten more value out of it if we, as the client, had been more engaged in the project.