Momentum designed a digital display for social data. They produced the initial designs, mockups, layout, and user experience, and completed the front end coding.
The client saw immediate profitability from the product. They were impressed with Momentum's design and coding teams, and with their quick turnaround time.
"I was very impressed with the quality of the result."
Please describe your organization.
My company is an enterprise software-as-a-service platform that aggregates billions of pieces of social content like tweets, Instagram posts, and Facebook statuses. Then, we answer questions for brands and large agencies about their consumers: which people are most excited, what do they wish the company did, how the company compares to its competitors, and so on.
What is your position?
I'm the chief strategy officer. I own the product roadmap, go-to-market strategy, and our partnerships.
What business challenge were you trying to address with Momentum?
We wanted to build a very attractive digital display for our social data, and we were working on a very tight timeline.
Please describe the scope of their involvement in detail.
Momentum did the initial designs, mockups, layout, and user experience. Two of their developers wrote the code for the front end and connected it to our APIs [application programming interfaces], so it was our data and analytics.
How did you come to work with Momentum?
About a year ago, Momentum contacted us with an overview of their services and their portfolio. At the time, we didn’t have a need because about 95 percent of our development is in-house. When this project came up, we contacted them immediately based on their experience. We liked some of their other designs, and we thought they understood what problems we were facing.
Could you provide a sense of the size of this initiative in financial terms?
The cost is between $50,000 and $200,000.
What is the status of this engagement?
We started working with them in December 2015, and the first phase wrapped up at the end of February . We’re re-engaging with them now for a second phase where we’ll do some additional work.
Could you share any statistics or metrics from this engagement?
The project was profitable in the first quarter that it was on the market, which is an awesome turnaround time. We’re an enterprise software product, so we weren’t looking for volume. It’s a high price point and a sophisticated sales process, so the most telling metric of success is profits.
How did Momentum perform from a project management standpoint?
Momentum was great, and they were willing to jump on the project quickly. The designer they had on the project was very good and the developers who wrote the code were excellent: fast, creative, and agile. In general, particularly given the timeframes and deadlines that we gave them, I was very impressed with the quality of the result. Even when the first deliverable was turned over, there were only a small number of bugs. In the end, I think it was an extremely successful engagement.
What distinguishes Momentum from other providers?
They clearly have a lot of experience dealing with very data-driven interfaces. My perception from working with them is that they’re going to do very well with anything that’s heavily data-oriented. They clearly understand what’s involved when dealing with those kinds of interfaces, which is not something that’s generally true with agencies. Many people know how to create great designs and write great applications, but it’s not easy to do that well with data-driven interfaces.
Is there anything Momentum could have improved or done differently?
As things got down to the wire and we had to go live with a customer, it wasn’t always easy to get the developers to fix something that was broken. If I was doing this again, I would have managed the expectations with them appropriately, but I also think they could have anticipated that as well. In the end, everything worked out and nothing bad happened.