Amazon Advertising Services Hiring Guide

As the world’s largest online retailer, Amazon is a great platform for businesses of all sizes to reach a broader audience and sell their products. By listing products on Amazon, businesses gain access to millions of potential customers worldwide. With the large customer base and high visibility on Amazon, businesses can significantly increase their sales.

Yet, standing out among the millions of other products listed on the platforms can be a challenge. Companies that specialize in Amazon marketing and advertising utilize Amazon’s advertising platform within broader strategies to boost your business’s visibility. 

In addition to Amazon’s PPC ads, Amazon marketing service providers can help manage product listings, optimize your business profile, and more. This hiring guide dives into everything you need to know about advertising and marketing your business on Amazon so you can hire the right service provider for your business. 

What is Amazon Advertising?

Amazon PPC services is a cost-effective way to generate more business for companies looking to reach a broad audience and increase product sales. Amazon advertisers bid on specific keywords where they want their ad to appear.

These ads are valuable because they’re listed higher up on search pages, which can generate traffic to product listings. Once a user searches for a keyword, the ad is displayed. If the user clicks on the ad, the advertiser is charged. 

3 Different Types of Amazon PPC Services

Amazon offers three PPC advertising products to help sellers on their site promote their business. These offerings include:

• Sponsored Product Ads: Sponsored product ads appear within search results at the bottom of a product page. Sellers are able to promote specific products they’re selling for specific keywords, making it easier to push inventory.
• Sponsored Brand Ads: Brand ads direct traffic to a brand store or product pages and showcase custom headlines, logos, and multiple product listings. Rather than promoting sales for one product, this type of ad is great for increasing brand visibility and awareness.
• Sponsored Display Ads: Display ads include images or video and can appear on Amazon or third-party websites and apps. They’re great for reaching potential customers within target audiences or for retargeting buyers who have viewed your products in the past.

Creating a PPC campaign on Amazon requires more than just pressing a few buttons, though. In addition to setting up ad campaigns on Amazon’s demand-side platform (DSP), Amazon advertising companies can help create a comprehensive strategy to help you get the best return on your investment.

Amazon Marketing: Other Ways to Promote Products on Amazon

While Amazon PPC is an incredibly effective way to increase sales quickly, it is definitely not the only way to promote your products on Amazon. Amazon marketing companies can also help you optimize your business profile and product listings so you rank better organically.

These companies have a solid understanding of Amazon’s algorithm as well as what buyers are looking for before making a purchase. With their expertise, they can help your business perform well without spending too much on Amazon PPC. 

How Amazon PPC Specialists Can Help Your Business Grow

Here are some of the additional responsibilities that Amazon PPC specialists can take on to improve your business’s performance:

• Follow Amazon best practices to optimize listings and improve organic rankings in search
• Manage your brand by creating high-quality content, describing your business, and highlighting product features.
• Help build a reviews profile on Amazon to improve credibility and increase conversions
• Add visual content to your business profile such as photography and infographics
• Conduct market research to make sure you’re selling products at the right price

Combined with your Amazon PPC efforts, these marketing tactics can help your business perform better and increase sales.

Amazon Marketing Services by Country

Amazon Marketing & Advertising Services by City

5 Benefits of Amazon Advertising Services

Many businesses choose to invest in Amazon advertising and other marketing services because it is a great way to scale their business. By promoting their products on the world’s largest e-commerce platform, they’re able to grow their reach as well.

Here are some of the biggest reasons why companies hire Amazon advertising services:

1. Increase visibility: Billions of consumers visit Amazon every month to search for products and make purchases. By advertising on such an expansive platform, you can reach potential buyers around the world and increase brand exposure.
2. Connect with target audiences: Amazon advertising offers audience targeting, which allows you to target based on buyer interests, demographics, and purchasing behavior. This can improve the relevance of your ads and increase conversion rates.
3. Grow sales: By leveraging Amazon's advertising platform, businesses can improve their visibility in search results, making it easier for customers to find their products. This, plus the platform’s wide audience, helps businesses quickly increase their sales.
4. Establish market share: Investing in Amazon advertising can help businesses establish a strong brand presence on the platform, enhancing their credibility and visibility among customers.
5. Higher conversion rates: Amazon marketing and advertising companies know what drives purchasing decisions and can help you optimize your business profile. With experience in backing up their PPC and marketing strategies, they can help you increase your conversion rate and earn a higher return on investment (ROI).

What Other Services Do Amazon Advertising Specialists Provide?

Amazon PPC service providers offer various services to ensure you get the most out of your partnership. 

Here are some of the most common services offerings advertising and marketing companies provide:

• Strategy development
• Keyword research
• Ad creation & setup
• Ad Auction Management
• Metrics Reporting & Analysis
• A/B Split Testing

Strategy Development

Rather than throwing your money at ads, Amazon PPC service providers spend time creating a comprehensive PPC strategy. This can include researching your target audience and your competitors to better understand how they can appeal to them.

With a solid understanding of your market and your budget, they will determine the best way to reach your audience while maximizing ROI. From choosing what types of advertising campaigns to run to choosing which keywords and audiences to target, they can ensure your campaign is as effective as possible. 

Keyword Research

Amazon advertisers use Amazon's Keyword Research and other third-party tools to assist in finding high-performing keywords. By conducting thorough keyword research to identify relevant search terms customers use when looking for products in your category, they can make sure that your ads are appearing on the most relevant pages.

They will also carefully consider how much it costs to target specific keywords and how they can maximize your budget by targeting keywords most likely to convert.  

Ad Creation & Setup

Once your Amazon PPC specialist has formulated your advertising strategy, they will set it up for you. They will work with creative teams to make sure your ads are effective. They highlight unique selling points, use calls to action, persuasive copywriting, and more to entice customers.

They will also ensure that you target the right keywords and audiences so your campaign goes off without a hitch. Going forward, they will use reporting and metrics to make sure that the campaign is performing well and you won’t be charged for any issues. 

Ad Auction Management

Amazon advertising uses a bidding model for campaigns, which means that you need to establish and manage a bidding strategy. Manual bidding provides more control, while automatic bidding allows Amazon's algorithms to optimize bids based on performance.

Amazon PPC service providers will monitor performance and make adjustments to how much you are spending on certain keywords to make sure that you get the most bang for your buck. This is particularly important if you are on a tight budget and need to be careful about how you’re spending your ad dollars. 

Metrics Reporting & Analysis

For any advertising campaign, it’s important to track campaign performance metrics such as conversions, impressions, conversion rates, and more. This can help you estimate your return on ad spend and give you insight into customer behavior.

Amazon advertising companies can handle all performance tracking and use that information to make adjustments to your Amazon PPC campaign. By making data-driven decisions, they can ensure your campaign’s success. 

A/B Split Testing

A/B split testing is when advertisers experiment with different ad variations, headlines, images, and targeting options to identify what works best for your target audience. A/B testing helps refine your strategy and improve campaign performance over time. Many Amazon advertisers will consult with you and offer this kind of testing to help you create more effective campaigns.

How to Assess the Performance of PPC Amazon Services

The goal of hiring an Amazon PPC company is to optimize your campaigns and improve performance. The good news is that it is fairly easy to understand how effective your Amazon PPC specialist is based on the campaign's success.

Here are a few key performance indicators (KPIs) to help you determine the success of your partnership.

1. Clicks: The number of times your ads were clicked by users. This metric indicates the level of interest and engagement your ads are generating.
2. Impressions: The number of times your ads were displayed to users. Impressions help measure the visibility and reach of your ads.
   
3. Click-Through Rate (CTR): The percentage of users who clicked on your ad after seeing it. CTR is calculated by dividing the number of clicks by the number of impressions. It measures the effectiveness of your ad in convincing users to take action.
4. Conversion Rate: The percentage of users who completed a desired action, such as making a purchase or filling out a form, after clicking on your ad. Conversion rate helps determine the effectiveness of your campaign in driving desired outcomes.
5. Cost-Per-Click (CPC): The average amount you pay for each click on your ads. CPC is calculated by dividing the total cost of your campaign by the total number of clicks. It helps evaluate the cost-effectiveness of your campaigns.
6. Cost-Per-Conversion (CPA): The average amount you pay for each conversion or desired action. CPA is calculated by dividing the total cost of your campaign by the total number of conversions. It measures the efficiency of your ad spend in driving desired outcomes.
7. Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising. ROAS is calculated by dividing the total revenue generated by your campaign by the total ad spend. It helps assess the profitability of your campaigns.

Who Makes Up an Amazon Marketing Team?

As discussed above, a lot goes into making your Amazon PPC and marketing campaigns effective. Amazon advertising teams are composed of experts that are able to provide specific services to make sure that your campaigns are successful.

• PPC Manager: The PPC Manager is responsible for overseeing the overall Amazon PPC strategy and managing campaigns. They develop strategies, set goals, allocate budgets, and coordinate the efforts of the PPC team.
• PPC Strategist: A strategist often supports the PPC manager and account manager when creating Amazon advertising campaigns.
• Copywriters: Copywriters create unique and compelling content for your ads and Amazon landing page. This can include descriptions, headlines, company biographies, and more.
• Graphic Designers: Graphic designers create product images, infographics, and more to help your products appeal to potential buyers.
• Data Analysts: Analysts can track campaign performance and report on relevant metrics. This helps track progress, measure success, and identify areas for improvement.
• Account Managers: Account managers will handle your account and oversee all communication. They can provide updates, address concerns, and answer your questions while communicating with the rest of their PPC team.

What to Look For When Hiring Amazon Marketing Services

While Amazon PPC is a worthwhile investment for companies looking to increase sales and expand their audience, it’s important that they have the right strategy in place for their campaigns to be effective. Amazon PPC service providers have the experience and background to help you get the most out of your campaign.

Still, finding the right partner for your project goes beyond their experience. You also need to consider their ability to yield results, how easy it is to work with them, and the cost of hiring a partner. Therefore, it’s important to consider several factors that indicate a successful partnership. 

Criteria for Hiring Amazon Marketing Services

One of the best ways to develop a better understanding of what it is like to work with service providers before you hire them is by reading through client reviews online. Online ratings and reviews platforms — like Clutch — provide detailed information about specific projects, their results, and what it was like to work with their team. This information can help you make more informed decisions about who to hire. 

What Matters Most When Hiring Amazon Advertising Services?

Once you’ve shortlisted potential Amazon partners, narrowing down the list can be challenging. While your #1 priority when hiring Amazon advertising services is finding a provider that can manage your Amazon PPC campaigns and increase sales, it is not the only factor to consider.

For instance, the project's cost can be influential when selecting the right service provider. Before you begin the hiring process, you’ll want to create a budget for Amazon marketing services. Inevitably, some providers may offer rates outside of your price range, but choosing the provider with the lowest rates probably isn’t the best option either.

Elements like ease of collaboration, scope of services and capabilities, and their level of understanding the market can also help you narrow down your search. You should also consider whether it matters if they’re located in the same city or region as your business, or if you’re open to collaborating with Amazon PPC experts elsewhere.

Then, once you’ve narrowed down your list, you can contact your top service providers to schedule an interview. This will help you determine the best fit for your business. 

7 Questions to Ask When Hiring Amazon Marketing Services

1. Can you provide examples of your previous work or a portfolio?
2. Have you worked with others in our industry?
3. Do you provide marketing services on other platforms?
4. How do you collaborate with clients?
5. What is your turnaround time for projects?
6. Do you have any testimonials or references from past clients?
7. What is your pricing structure? Are there any additional costs?

How Amazon PPC Services Can Support Business Growth

Through strategic Amazon PPC campaigns and marketing services, you can increase brand visibility and grow sales on the world’s most trafficked e-commerce platform.

Amazon advertising and marketing companies provide valuable services like campaign management, business profile optimization, content writing, data analytics, and more to help your business’s performance improve on Amazon. They can create a custom PPC strategy catered to your business’s specific audience, market, and industry.

Before hiring an Amazon PPC service provider, be sure to consider the services they offer, how much they cost to hire, and their communication style. By keeping these factors in mind, you will surely find the perfect partner for your project.

Search for top-ranked service providers on Clutch, then refine your search to find a partner that meets your requirements. 

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